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Meteorite, Iceberg, UFO

Campaign
Agency Network: 
Published/Aired: 
January 2019
Connect 4: Meteorite, Iceberg, UFO
Connect 4: Meteorite, Iceberg, UFO
Connect 4: Meteorite, Iceberg, UFO

Description

Connect Four is a table game where players take turns to drop their colored disc into a seven-column, six-row vertically suspended grid. The objective of the game is to be the first to form a horizontal, vertical, or diagonal line of four of one's own discs.This graphic campaign dramatizes the objective of the game, utilizing images from epical famous encounters, instead of the pieces: a representation of the meteorite that lead to the extinction of dinosaurs, the collision between the famous Titanic ship with the iceberg that lead to its sinking and the abduction of a vehicle by an UFO.

Print advertisement created by DDB, Puerto Rico for Connect 4, within the category: Gaming.

Advertising Agency: DDB Latina Puerto Rico, Puerto Rico
Creative Director: Enrique Renta
Art Director: Mario Salgado
Copywriter: Fernando Rosario
CEO: Edgardo Manuel Rivera
Media Director: Martha Nieves
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