Also From This Campaign 3
Description
Print advertisement created by DDB, Guatemala for Condones Vive, within the category: Health.
Maximum Pleasure
Creative Director: Jorge Solorzano
Art Directors: Victor Pardo, Eddy Flores
Copywriters: Antonio Furlan, José Figueroa
Illustrator: quadstudio
I think they're good. Made me chuckle and got the point across.
I'm not 100% sold on the Art Direction (I'm sure they could look more inviting) but still like them.
Was the brief "sell condoms to women"? Otherwise, I don't see why they exclude 50% (actually much more, since it's men who buy the condoms) of their target market.
Well it sure is different, BUTTT I do not think it sells the product.
what a strange comments... condoms for women? Of course not but GIVING pleasure for women is the theme. It's quite nice idea except the fact that condom rarely is pleasure at all.
Good idea.
I hate to burst your bubble, but giving pleasure to women has never been the first objective for males, since time immemorial. And this is why you and I are sitting here, writing comments on aotw.
But being more pleasant to woman is a fair motive to choose a condom.
i guess the motive of the ad is that "u can screw so many girls, if u wer a condom"
i like it
but the execution cud hav been bettr...
S: That condom must smell of shoes.
W: Its for trannies!
Thisshowsucksthatswhyweareonit
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