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Motel

Campaign
Agency Network: 
Published/Aired: 
May 2018

Description

To support the brand expansion, adding fruit-flavored condoms to its portfolio, d4 McCann launched the campaign “Expansion”, composed by two print adds that show, in a sexy and provocative way, the benefits of the new flavored condoms.

Print advertisement created by McCann, Guatemala for Condones Vive, within the category: Health.

Advertising Agency: d4 McCann
, Guatemala
General Creative Director: Ricardo Mendoza
Head of Art: Nestor Cifuentes
Photography: Juan E Velázques
Photography Adaption: Gonzalo Arévalo
Client: Jorge Rivas, Sussy Lungo
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rogermer's picture

Nice art direction.

rogermer
Activity Score 122
Art Director
kleenex's picture

I like this one more than the other one.

kleenex
Activity Score 53332
Web Designer/Developer
Haggiesm's picture

Very cool art direction. Not sure about the messaging. What are the benefits exactly? fruit in a dark and dodgy alley?

Haggiesm
Activity Score 49
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