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Condom

Published/Aired: 
June 2007
 Condom
 Condom

Description

Caption

Lacking energy?
When the smallest of tasks become a burde, you should take Ginsana - a more natural way to restore lost energy.

Advertising Agency: DDB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo
Art Directors: Duarte Pinheiro de Melo
Copywriters: Alexandra Duarte, Tomás Mayer
Photographer: João Palmeiro
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Crayon's picture

In my opinion there is a kind of double message and one of them is not for the product.not so clear IMHO

Crayon
Activity Score 163
Copywriter
puppiepoppy's picture

This ad looks difference from the other 2 ad. This ad should have a visual of a guy but the woman is super huge (niceeee!) on the bed! hahahahaaaa.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

jessicahoppe's picture

I like it, I think besides some double message it's still funny...and i mean what's so wrong if the second message would then be that he gets even more power to + his girl...? Nothing, ha?

So nice, high five.

jessicahoppe
Activity Score 72
Copywriter
Crayon's picture

Agree. Maybe it's not so complicated and it's good. But i think this idea has been shown ordinary. Either I, with my 1 month experience in copywriting, could create smth like that. It's not idea of the pro...

Crayon
Activity Score 163
Copywriter
puppiepoppy's picture

The visual connote to me that the guy ONLY has intention to put on the condom; but not xxxxing the babe (hence the babe is not super huge). I'm just comparing the other 2 ads of the campaign. This seems the weakest among the weak. Maybe a bit of Ginsana would help with the creative. lol

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Crayon's picture

if condom is so big, i just can imagine how big his d***,but i wouldn't)))

Crayon
Activity Score 163
Copywriter
no-ideas-original's picture

These adverts are sh#t

no-ideas-original
Activity Score 106
Other
miko1aj's picture

This campaign is DRAMATICALLY bad executed. Ugh...

miko1aj
Activity Score 3086
Arisca's picture

Yet again, the guy may lack the energy because he is so gigantically endowed. "A more natural way"... compared to...? "You should take Ginsana"... Give the thing absolute urgency, don't turn it into an advisory prospect. The "Force of Nature" signature kind of glues two of the ads together in a funny way, but the classroom one is totally left outside. Well intentioned but weak, i think.

Arisca
Activity Score 164
Copywriter
Crayon's picture

endline: force of nature doesn't fit with visual at all...

Crayon
Activity Score 163
Copywriter
Arisca's picture

A man with a humongous dick and a gigantic dog... Even if not intended, i do think it does.

Arisca
Activity Score 164
Copywriter
Crayon's picture

in this contex then we should talk about growth hormones)))

Crayon
Activity Score 163
Copywriter
k-rocka's picture

We've seen a better campaign with people holding over sized objects.

k-rocka
Activity Score 426
Graphic Designer
mauricechike's picture

CRE8IVE: crazy and hilarious...
whats teh message again?

mauricechike
Activity Score 42
Copywriter at DDB Lagos |

MauRs

Crayon's picture

the message is: put away your eyes from this print

Crayon
Activity Score 163
Copywriter
ivanshowfine's picture

buuuu

ivanshowfine
Activity Score 131
Copywriter
rainman's picture

these are early, first-round brainstorming ideas at best. They should have evolved more.

rainman
Activity Score 267
Art Director
mariayya's picture

not nice to look at... lacks art direction, and the message is confusing. Just seizing the chance to show a big condom! Doesn´t work for me

mariayya
Activity Score 150
Copywriter
mrtalented's picture

confused

mrtalented
Activity Score 2171
Creative Director
Sharp's picture

They "g" and “y” are missing due to the background in the word “energy” in the tagline. Thinks like this should be fixed before press.

Sharp
Activity Score 216
Art Director
Carlos Duty's picture

stupid

Carlos Duty
Activity Score 96
Copywriter
bondagenikkole's picture

wow he must have a super big who who dilly great american challenge,,,

bondagenikkole
Activity Score 32
tastees's picture

hahahahhaha having a small one must suck... funny ad tho

tastees
Activity Score 13
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