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Bowling Night, 2

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by FP7, Oman for Conditions Apply, within the category: Professional Services.

Advertising Agency: FP7 Oman
Creative Director / Art Director: Noufal Ali
Copywriter: Arun
Illustrator: Sanoop Ramachandran
Photographer: Ivan Mladenov
Other additional credits: Ajay Menon, Najeeb, Ragav & Solomon
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Highest Rated

alexander_bickov's picture

Bed emotion and sex sells composition. Good color contast

alexander_bickov
Activity Score 3279
Jesterbrand's picture

IT'S BLACKFACE!!!

nothing bad can come of this... amirite?

Jesterbrand
Activity Score 142
Creative Director
A stranger abroad's picture

Ummmm.... perhaps it's a cryptic reference to Othello? They have sneaked the name of another Shakespeare play into the copy.

But the bit that really gets me is:

"The hole is large enough for the ball. Mind you it's not the ball you should thrust in first."

Perhaps this is a fun internal agency poster for a night out. But I am not sure why it is here.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

Congratulations to the two 13-year old boys who came up with this.

Guest
alexander_bickov's picture

Bed emotion and sex sells composition. Good color contast

alexander_bickov
Activity Score 3279
Guest's picture

i'd like to take up a collection to have alexander bickov removed from the planet.

Guest
adfreak06's picture

Sexy headlines and sexy execution. But the idea is very very basic.

Brief this work to 10 people. At least 9 of them will come up with this idea.

adfreak06
Activity Score 140
Grace Bastien's picture

Sorry... the other two were sexy. This one is just as the previous post suggests.... written by two 13 year old boys.
Not sexy, not funny. The art direction ruined by bad copy.

Grace Bastien
Guest's picture

Mr. Guest, where on earth do they hire 13 year old guys in agencies?

Guest
creativegodown's picture

Decent work if you could tolerate the typo. I've seen these kind of typos for years and years in scribble books of freshers who pass out of art school. I'm sure, thhe art director/ illustrator would also have one.

creativegodown
Activity Score 252
davidogilvy online's picture

Mr. Creativegodown, don't get into specifics. See the bigger picture. See the overall look & feel. The sum of parts is what is important in Advertising.

davidogilvy online
Activity Score 8
Copywriter
Guest's picture

the overall look and feel is terrible, mr ad-pro. people who like this campaign have no place in advertising

Guest
Guest's picture

The parts: offensiveness, stupidity, ineffectiveness.
The sum: stupidly offensive and ineffective
Overall look and feel: JIM CROW.

Guest
Guest's picture

I find this ad very racist and completely unacceptable.

Guest
Guest's picture

Jesus, I see Oman has just entered the 1980's then.

Guest
Guest's picture

Noufal, great to know that you finally managed to find a copywriter. Anyway, it is pointless until you put the partnership to good use. Cheers, Kaushik

Guest
shahidali's picture

a huge creative wasted just because someone couldn't resist temptation to make a sex remark.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

Wasted? Look deeper, it's full of male chauvinism!

Guest
Guest's picture

I am not a pretending creative person. And hence I like this creative. It talks to its audience (I assume, the ad crowd) rather well. Tongue-in-cheek low class humour fits well for this ad crowd, across the world.
And for all type-face critics. Have you morons ever thought of creating a type-face on your own, instaed of scrolling on your macs.

Guest

Guest
rolling.stone's picture

Other than geographical issue (dont know whether administrator of country will accept such ads or not). it is a Good campaign.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Ivan, this idiot is an old friend of mine. Pls post my comment for him to read.

Hey Noufal, good to know u finally joined hands with a copy guy. Would have been better if u did put it to good use. Cheers, Kaushik

Guest
CurryJ's picture

Yup, I was right...

CurryJ
Activity Score 951
Copywriter |

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I think; therefore I am

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