Tomato sauce, 3

Campaign
Agency Network: 
Published/Aired: 
September 2011
Conaprole:  Tomato sauce, 3
Conaprole Print Ad -  Tomato sauce, 3

Also From This Campaign

Description

Print advertisement created by Key Group, Uruguay for Conaprole, within the category: Non-Alcoholic Drinks.

Caption

Without tomato sauce there's no pasta.

Advertising Agency: Key, Montevideo, Uruguay
Creative Directors: Alan Grunewald, Rodrigo Mela
Art Director: Coy Muiño
Copywriters: Esteban García, Camilo Saralegui, Cecilia Besenzoni
Photographer: Youruguay
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Highest Rated

blacksmurf's picture

very poor 3d pasta retouch.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

DavidD's picture

Very very very old idea.
Could be a good one in the 80s.

DavidD
Activity Score 33
nepotiums's picture

When I took a glimpse of the plate, I thought it was for some car advertisement because the 'pasta' looks like a 'car spring' to me rather than pasta.

nepotiums
Activity Score 251
Copywriter
JKW's picture

...which is the whole point, I believe. Execution not great but the idea is there...

JKW
Activity Score 227
Art Director
blueturtles's picture

i only got it after reading your comment and seeing the other two executions.

blueturtles
Activity Score 235
Art Director at BBDO
bate_palmas's picture

Well...with pesto sauce there is pasta, regardless of whether or not there is a tomato sauce.

bate_palmas
Activity Score 1479
Glut's picture

old series!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

Okay, but not special at all.

kleenex
Activity Score 58777
Web Designer/Developer
blacksmurf's picture

very poor 3d pasta retouch.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

arthor's picture

lamesauce

arthor
Activity Score 513
Chris Inton's picture

Think translation should say "Without tomato sauce, pasta just isn't pasta".

Chris Inton
Activity Score 29
Art Director
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