Ice cream and a bit more

Agency Network: 
September 2017
Conaprole: Ice cream and a bit more
Conaprole Print Ad - Ice cream and a bit more


Conaprole ice cream reveals their new flavor, “Chocolate and Mint” with a creative campaign were a penguin invites us to taste an extra bit of cold thank to the added mint. “Helado y pico” is a Spanish slam that means “Ice Cream and a bit more” with the double connotation of “pico” that can be used to depict both “a bit more” and “beak”

Print advertisement created by JWT, Uruguay for Conaprole, within the category: Food.


Chocolate & Mint, Ice cream and a bit more

Advertising Agency: JWT, Montevideo, Uruguay
Chief Creative Director / Copywriter: Manuel Amorin
Art Director / Illustrator: Antonio Aponte
Art Director: Federico Montaldo
Copywriter: Juan Manuel Barbé
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