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Speed

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Print advertisement created by Link, Italy for Comune di Nettuno, within the category: Public Interest, NGO.

Caption

Why risk? Slow down when you drive.In 2010 in Italy, 4.000 people died in road accidents. Almost 50% of these is caused by high speed. Be careful, it’s not worth risking.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo
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Fussy's picture

no sense

Fussy
Activity Score 38
Copywriter |

Fussicat

Quinqui31's picture

i don´t get it =/

Quinqui31
Activity Score 57
Graphic Designer at IUTIRLA
Taylormade's picture

I am impressed by the consistency of work coming out of Italy.

Taylormade
Activity Score 408
Nike Diesel's picture

LOL!

Nike Diesel
Activity Score 13630
Art Director
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