Fatigue

Campaign
Agency Network: 
Published/Aired: 
August 2011
Comune di Nettuno:  Fatigue

Description

Everytime we drive, we run some risks. If we are under the effects of drugs, or simply tired, our journey in the car can become a nightmare. The worst nightmares to get true can be: the police, surgery, or also a funeral. So we chose to represent these three moments of risk, to warn people as they get into their cars.

Print advertisement created by Link, Italy for Comune di Nettuno, within the category: Public Interest, NGO.

Caption

Why risk? Stay focused when you drive.In 2010 in Italy, 4.000 people died in road accidents. 25,5% of these is caused by distraction at driving. Be careful, it’s not worth risking.

Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Angela Macchia
Photographer: Domenico Apruzzo
Log in to post comments
karimba's picture

well, having a priest and someone else on board and all the other peple in other executions could make it hard to focus. Or not?

karimba
Activity Score 8
NicoCiego's picture

Can anyone please translate?
and you, dfgherhdf, you're a damn waste of space. Get lost.

NicoCiego
Activity Score 1019
Art Director at Quezon City Philippines
ivan's picture

Sorry about the spam. I keep cleaning up...

ivan
Creative Director at Ads of the World
esteb's picture

C'mon, it's not so bad. ;-)

esteb
Activity Score 667
art
shahidali's picture

ha ha ha...like the humor. Well, the execution could have been better but then, Italy has always preferred it the different way.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

Link ITB's picture

There is the translation, you can read it below the picture :-)

Link ITB
Activity Score 5
Link ITB
jackblack's picture

Baaaaaad.

jackblack
Activity Score 2346
Art Director
Anima's picture

I'm going to be blunt.

The art direction for this series sucks.

The editing is subpar, the composition is weak, the whole thing seems incredibly forced.

Anima
Activity Score 59
None
le roi's picture

Are you crazy?

le roi
Activity Score 128
Advertisement
Featured Content

Latest Collections

Advertisement