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Rat

Campaign
Published/Aired: 
March 2018
Complan: Rat

Description

This campaign was a part of a self-initiated project done on Fantasy Advertisements. The brand has chosen for campaign was “Complan“. The tagline of the brand is “For extra growing power“, thus the campaign was designed in the series of same. The concept was to represent the childhood stories using the animal characters which amused us as kids. The inspiration was Panchatantra tales and their stories. The target audience was kids and that's why the illustration the style was developed for kids.

Print advertisement created by College of Art, India for Complan, within the category: Food.

Caption

I am a Complan rat. For extra growing power...

Advertising School: College of Art, New Delhi, India
Creative Director / Art Director / Copywriter / Illustrator: Manish Kumar
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