Also From This Campaign 3
Description
Print advertisement created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.
I'll start on Monday.
No more fat excuses.
Companhia Athletica
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Netto
Copywriter: Rafael Zoehler
Art Director: André Vervloet
Illustrator: Gustavo Victorino
Media: Mônica de Carvalho, Patricia Muratori Calfati, Fernanda Zonatii, Débora Veloso
Account Supervisors: Suzana Poli, Marcelo Tivilato
Advertiser´s Supervisor: Marcos Nisti
Had this strategy in our book. Like it ;)
Clever art, very true lines. But loses on persuasiveness. So, meh.
what 's the product? it;s interesting? something to do with gymming?
The line is very bad. Doesn't add nothing to the idea, just says wat you see and the "fat" word is just bad. The idea is nice though.
It's from life, Good Work
www.davincicreatives.com | tilbin@davincicreatives.com | 098405 86509
Off course it's great, of course it's something like an ad for prizes and victories (no problem with that if it's clever)
BUT – i always have a problem with this:
if i have creative idea, simple and noticeable art, why oh why, oh why should i put logo and claim ALWAYS in the right-bottom corner.
It's so unbelievably friggin' non-creative. There are few other ways how to put a final dot on the communicational level in print.
Just my blah-blah.
Go Brazil - as almost always.
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