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No more fat excuses, Monday

Campaign
Agency Network: 
Published/Aired: 
March 2012
Companhia Athletica:  No more fat excuses, Monday

Description

Print advertisement created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

Caption

I'll start on Monday.
No more fat excuses.
Companhia Athletica

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andylefty's picture

Had this strategy in our book. Like it ;)

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
akshaysrikar's picture

Clever art, very true lines. But loses on persuasiveness. So, meh.

akshaysrikar
Activity Score 420
India
kleenex's picture

I like all three ads.

kleenex
Activity Score 56210
Web Designer/Developer
dani_boi's picture

Great.

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

mitali prasad's picture

what 's the product? it;s interesting? something to do with gymming?

mitali prasad
Activity Score 458
General Manager
Jawhari's picture

I like the concept

Jawhari
Activity Score 67
Art Director
talkingisfree's picture

The line is very bad. Doesn't add nothing to the idea, just says wat you see and the "fat" word is just bad. The idea is nice though.

talkingisfree
Activity Score 2712
Art Director
Tilbin Thambi's picture

It's from life, Good Work

Tilbin Thambi
Activity Score 189
Art Director at Chennai |

www.davincicreatives.com | tilbin@davincicreatives.com | 098405 86509

neary jaclies's picture

good

neary jaclies
Activity Score 104
Michaelsmagic's picture

good idea

Michaelsmagic
Activity Score 261
miko1aj's picture

Off course it's great, of course it's something like an ad for prizes and victories (no problem with that if it's clever)
BUT – i always have a problem with this:
if i have creative idea, simple and noticeable art, why oh why, oh why should i put logo and claim ALWAYS in the right-bottom corner.
It's so unbelievably friggin' non-creative. There are few other ways how to put a final dot on the communicational level in print.
Just my blah-blah.
Go Brazil - as almost always.

miko1aj
Activity Score 3086
mertos's picture

good

mertos
Activity Score 904
Creative Director
Hawrys's picture

very very very nice, guys!

Hawrys
Activity Score 198
Copywriter
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