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Camera

Campaign
Agency Network: 
Published/Aired: 
May 2011
Companhia Athletica:  Camera

Description

Print advertisement created by DDB, Brazil for Companhia Athletica, within the category: Recreation, Leisure.

Caption

Good shape comes with practice

Advertising Agency: DM9DDB Brazil
Creative Directors: Sergio Valente, Renata Florio, Rodrigo Almeida, Moacyr Netto
Art Director: Bruno Luperi, Rosana Andrade
Copywriter: Marjorie Yamaguti
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Highest Rated

AKesseli's picture

I think the idea is solid, I just don't know why they use a camera? It could be anything and they choose a camera?

AKesseli
Activity Score 210
Boston University
AKesseli's picture

I think the idea is solid, I just don't know why they use a camera? It could be anything and they choose a camera?

AKesseli
Activity Score 210
Boston University
morse's picture

I agree, good campaign, but strange choice of objects.

morse
Activity Score 18159
Art Director |

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pierrelastname's picture

nothing special, even done the same on different styles and executions.... the evolution comparison. No, no.

pierrelastname
Activity Score 2869
Copywriter
jagadeesh's picture

great campaign..i like the idea and the copy.
for me the art looks a little bit like this http://adsoftheworld.com/media/print/kadambini_magazine_safety_pin?siz...

jagadeesh
Activity Score 743
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