Sex position 2

Campaign
Agency Network: 
Published/Aired: 
January 2008
Comodo.it:  Sex position 2

Description

Print advertisement created by Begood, Italy for Comodo.it, within the category: Health.

Caption

Prevention before coming.
Prevention campaign against AIDS, comodo.it - portal condoms

Advertising Agency: Begood, Bari, Italy
Creative Director: Michele Patruno
Art Director: Michele Patruno
Copywriter: Maria Teresa Curci
Illustrator: Michele Patruno
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Guest's picture

In the words of the great 21st century philosopher Mr. Lil' Jon "whaaaaaaaaaaaat?" I don't get it

Guest
begood's picture

Give me the address of the philosopher, sent him the layout and see if he understands it ...

begood
Activity Score 70
Creative Director at http://michelepatruno.com/
AmOgodzzz's picture

Hahahaha. I get it but it's juvenile and unoriginal. Not sure if using a tired old middle-school joke in an AIDS prevention campaign is in good taste or advisable.
Lazy stuff, guys. What, do they have 14 year olds making ads over there in Italy?

AmOgodzzz
Activity Score 822
Copywriter at School of Visual Arts
Guest's picture

Guest . You don't get it? Well you aren't getting any either are you? Anyway you look at it you have to cover yourself with a 68 ( sorry I'll owe you one).

Guest
begood's picture

Sorry, you make me the question more clearly?

begood
Activity Score 70
Creative Director at http://michelepatruno.com/
Guest's picture

Cool.. I like... He ain't Getting Any..LOL

Guest
begood's picture

Thanks :)

begood
Activity Score 70
Creative Director at http://michelepatruno.com/
DavidJones's picture

er was that 2 jokes I just didn't get?

Ad's pretty well done but isn't that assertive

DavidJones
Activity Score 18
begood's picture

Perchè non è assertivo? Thanks.

begood
Activity Score 70
Creative Director at http://michelepatruno.com/
Juan Cabral's picture

Bad idea, ugly layout.

Juan Cabral
Activity Score 705
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture

Poor.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

begood's picture

is truly poor, but my budget just like my good will, is a social campaign.

begood
Activity Score 70
Creative Director at http://michelepatruno.com/
Guest's picture

i don't get it.

Guest
Guest's picture

Nice ad!

Guest
Guest's picture

You have to consider that the cool part here is kinda lost in translation.

"Prevention before coming." in Italian is "Ricordati di preVENIRE prima di VENIRE".
It's actually funny for us (i.e. the Italians. :))

That said, I never saw one of these ads.

Guest
Guest's picture

Il messaggio è secondo me sbagliato. Prevenire prima di venire, può funzionare per una campagna contro le gravidanze indesiderate, ma non per prevenire l'aids. Non mi dispiace nel complesso la multisoggetto. Ti dirò potrebbe funzionare anche senza head. Bye

Guest
begood's picture

Ciao, sono interessato a capire perchè sbagliato il messaggio?

begood
Activity Score 70
Creative Director at http://michelepatruno.com/
Guest's picture

Copywriter: Peter North
Art Direction: Jenna Jameson
Illustrator: Nacho Vidal
Creative Director: Rocco&Belladona

Guest
Guest's picture

i get it prevention is good.. but y do you need a condom for a 69...

Guest
AmOgodzzz's picture

[sigh] 69 is a euphemism for when two people perform oral sex on each other at the same time. Called 69 because the way the numbers look. Imagine the rounded parts of the numbers being the people's heads and the other side being their genitalia. Can be used to describe this act being performed by a heterosexual couple or a homosexual male couple.

The lesbian equivalent of 69 is L7. The all-female 90's grunge band L7 took their name from this term. (They're actually awesome and you should all check out their music if you have time.)

AmOgodzzz
Activity Score 822
Copywriter at School of Visual Arts
meokhan's picture

i thing idea is good but some problems in execution

meokhan
Activity Score 50
pakistan sind jamshoro cead
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