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Kevin Durant

Campaign
Published/Aired: 
December 2017
Command: Kevin Durant

Description

Command Strips allows users to hang what they want without the fear of damaging their walls. This gives people the freedom to change their minds while decorating their home.
Kevin Durant models this philosophy since he is famously known for his disloyalty to the Oklahoma City Thunder by choosing to play for the Golden State Warriors. This ad demonstrates that the consumer was able to replace their image of Kevin Durant without damaging their walls.

Print advertisement created by S.I. Newhouse School of Public Communications, United States for Command, within the category: Office Equipment.

Advertising Agency: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Art Director / Copywriter: Lindsay Weisleder
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