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Enemies, Scotch-tape

Campaign
Agency Network: 
Published/Aired: 
September 2010
Comieco:  Enemies, Scotch-tape

Description

Comieco is an Italian organization for paper recycle. This campaign aims to improve the quality of the paper recycle by pointing out the things you can't throw in the recycle bin.

Print advertisement created by Tita, Italy for Comieco, within the category: Public Interest, NGO.

Caption

SCOTCH-TAPE IS TREACHEROUS.
Search out and remove all adhesive tape from boxes. A good paper recycle has many enemies: discover them all on comieco.org

Advertising Agency: Tita, Italy
Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Andrea Masciullo
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Jotacef's picture

hard to understand...

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Hibon's picture

Not hard.... VERY hard to understand.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Not hard to understand. You can recycle packaging tape, therefore it needs to be removed from a box or else it cant be recycled when collected. A.K.A... tape is recycling enemy, so remove it before you recycle.

The ads don't look great, and I don't think it's an amazing concept, but even with the poor translation, I managed to get it.

Guest
Guest's picture

i agree

Guest
riyelam's picture

Nice Nice Nice.............. Too good

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Azelixi's picture

is this student work?

Azelixi
Activity Score 18
Guest's picture

I guess is a student work. Banal.

Guest
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