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Man

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Grey, Indonesia for Comforta, within the category: House, Garden.

Caption

Sleep like it used to be.

Advertising Agency: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Directors: Ogi Prayoga, Berry Dawanas
Copywriters: Andika Pandjaitan, Dodi Triaviandi
Creative Group Head / Art Director: Nicholas Kosasih
Account Director: Heru Suryoko
Photographer: Handri Karya
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shahidali's picture

Like it. Will get the eyeball and the message straight on the face. But as a consumer, ask myself, isn't it a bit of an exaggeration in claiming the benefit for the product? A comfortable dress isn't even the first thing to ensure sleeping like a baby. But then, answering myself on the same question: what about the creative license? Can't they have this much liberty? :-)

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

thedesignaddict's picture

Consumers aren't without imagination. Exaggeration in this case works to emphasize the benefit.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Roger Keynes's picture

We'd all be in a spot of bother if we couldn't exaggerate to claim a product benefit, Shahidali. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

Go with your gut feel, s-man! This says, shows, feels, works.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

pierrelastname's picture

done!

pierrelastname
Activity Score 2869
Copywriter
Nike Diesel's picture

link smartass!

Nike Diesel
Activity Score 13630
Art Director
dani_boi's picture

I like it a lot

dani_boi
Activity Score 166
Copywriter at Young & Rubicam Paris |

www.daniellobaton.com

mitali prasad's picture

please expalin the concept....

mitali prasad
Activity Score 458
General Manager
Roger Keynes's picture

'Older' people (symbolised by their pyjamas, phones, books, watches etc)... sleeping like babies... because the mattress/bed is sooo comfortable, mitali. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bensculpt's picture

Message received! Well done!

bensculpt
Activity Score 26
Director of Advertising
thedavesiknow's picture

Very nice.

thedavesiknow
Activity Score 167
bate_palmas's picture

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

bate_palmas
Activity Score 1479
bate_palmas's picture

This is a fantastic campaign. Congratulations to the creatives on keeping things simple and funny.

bate_palmas
Activity Score 1479
mitali prasad's picture

thanks..roger! got it now....

mitali prasad
Activity Score 458
General Manager
selina's picture

sweet

selina
Activity Score 6
aniruddha.chowkidar's picture

Superb

aniruddha.chowkidar
Activity Score 15
The School of Business Logistics
le roi's picture

Superb! I love it!

le roi
Activity Score 128
adgoodie's picture

why do ppl need an explanation with this?! Sleep like a baby. sheesh. it can't be any more obvious. i think these are great.

adgoodie
Activity Score 194
Copywriter
coltrane74's picture

brilliant!

coltrane74
Activity Score 16
Art Director at Kompas Gramedia
Hadrons's picture

Like the concept.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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