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Rock

Campaign
Agency Network: 
Published/Aired: 
September 2010
Columbia:  Rock

Description

Print advertisement created by Y&R, Chile for Columbia, within the category: Fashion.

Caption

Don't hide. Protect yourself.
Stay outside longer with Columbia's Omni-Shade technology with UV sun protection.

Advetising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors, Art Directors: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Retoucher: Gonzalo Arévalo
Account manager: Jorge Pimstein
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silvi's picture

Idea could be for any other product. It doesn´t match with Columbia, i think.

silvi
Activity Score 4170
Copywriter
mikek2's picture

That and the entire idea is stolen from the iTunes themed ads. I don't like how they are presenting their product, mainly cause its not their, or how the only way this caught my attention is because of the radical bright colors. Completely and utterly awful.

mikek2
Activity Score 28
Creative Director
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