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Ocean

Campaign
Agency Network: 
Published/Aired: 
March 2008
Columbia Print Ad -  Ocean

Also From This Campaign 2

Description

Print advertisement created by Dentsu, China for Columbia, within the category: Fashion.

Caption

Wind falls at the foot of Columbia.

Advertising Agency: Dentsu, Beijing, China
Art Director: Afflatus Dang
Copywriter: Monkey Q
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toomuchflystyles's picture

The credits are better than the ad.

"Afflatus Dang" and "Monkey Q" sound like a crime-fighting duo from the future.

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
juliangray's picture

ivan we really need awards for the comments.

juliangray
Activity Score 987
Art Director
Leandro's picture

Grand Prix for your comment.

Leandro
Activity Score 117
Art Director
dansheppy52's picture

ahahahah 3rd that.

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

alvinpck's picture

hAhaHhAHhaa...best comment so far~

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
whitespace's picture

Best of Show.

whitespace
Activity Score 1953
Creative Director
jazarah's picture

no no, wtf!

jazarah
Activity Score 1262
JFDreamer's picture

jajaaaa

yeahp yeahp, Gold for the comment!

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

Ryon64's picture

I know i am going to get ripped to shreds for saying it. But i kinda like it. Its so random. I think that some of the copy may be missing its for Waterproof shoes.

Ryon64
Activity Score 18
Clemenger BBDO Wellington
krautland's picture

this ad makes no sense whatsoever.
which is why I've been staring at it for minutes now.
hey, perhaps that means it works?

I am getting old.

krautland
Activity Score 3216
Art Director at erm... no calls please.
tanmay's picture

hahahahahaha.

tanmay
Activity Score 91
talay's picture

same for me... I've been staring at it for several minutes... trying to understand the process how it came to this... a boot pretending as a boat... and a captain staring through binoculars standing inside the waterproof boot (boat)...

caramba carambita !!!!

talay
Activity Score 266
mgemini creative works / istanbul
Nthngmn's picture

WHAT IS THIS!?!?! I don't know if anyone has come to the realization that in this ad.......there is.....a man in a boot. A man in a boot? whaaaaa?

Nthngmn
Activity Score 626
Art Director
sold's picture

i think they change the lines...
this line here belong to the other ad, the line on the other belongs to this one here...

i like it. not too much, but somehow...

sold
Activity Score 3305
Copywriter
ndc500's picture

yea i think the part that casues all the confusion is the wind falling bit. they should have just put "waterproof" and then the logo. perfectly simple.. look how waterproof this boot is.

ndc500
Activity Score 10
TBWA\Chiat\Day
Sue Anna Joe's picture

Think they should have just had the captain actually wearing the boots, on the boat, and water splashing into the boat and all over the shoes.

The creativity doesn't really work here. But it's a cute effort. Hehe.

Sue Anna Joe
Activity Score 28
babar.is.azeem's picture

Great effort

babar.is.azeem
Activity Score 42
Illustrator at Intermarkets (WPP) Dubai,U.A.E |

Babar Azeem
Digital Retoucher
0097150-3447076

stephenakiogbe's picture

the lines seem missed up

stephenakiogbe
Activity Score 12
Advertising
izmild's picture

izmild
http://uniquetvcomm.blogspot.com
good message...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

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