Description
Print advertisement created by Simple, Chile for Columbia, within the category: Fashion.
When you can't see what harms you, it's more dangerous.
at first I thought Columbia launched a new sunscreen line. Feels like it needs to emphasize on the textile/clothing a bit more. But overall, good ad! hope they have one for sunny/snowy weather.
I love the copy, the concept and the visual, but I similarly don't have any idea what Columbia sells that protects from the sun. This would DEFINITELY be a better ad for a line of sunscreen.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
I agree: the copy and concept are powerful and true. Also Columbia is actually selling a line of clothing with sunproof technology. If you notice the copy and brand logo's it reads: omni shade with sun protection. Perfect.
Visual concept already done, so...
http://www.coloribus.com/adsarchive/prints/scotch-super-77-multi-purpo...
is not the same concept, i don't know if it is a copy
Visual is too much alike to ignore.
Copy? Always a discussion. But 3M is a pretty big company.
They, the agency involved, should know and try their best to avoid too many similarities.
It is great! but it is better for the product of "sun cream". Anyone to think so ?
Latest Collections
