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Darts

Campaign
Agency Network: 
Published/Aired: 
October 2011
Columbia:  Darts
Columbia Print Ad -  Darts

Also From This Campaign 2

Description

Print advertisement created by Simple, Chile for Columbia, within the category: Fashion.

Caption

When you can't see what harms you, it's more dangerous.

Advertising Agency: simple, Chile
Photographer: Gancho
Retoucher: Astro IC
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Highest Rated

alvord's picture

done by scotch 3M Cannes winner.

alvord
Activity Score 202
Johnson.A's picture

at first I thought Columbia launched a new sunscreen line. Feels like it needs to emphasize on the textile/clothing a bit more. But overall, good ad! hope they have one for sunny/snowy weather.

Johnson.A
Activity Score 43
Ryerson
Jay121's picture

sign

Jay121
Activity Score 58
Germany
JeffGreenhouse's picture

I love the copy, the concept and the visual, but I similarly don't have any idea what Columbia sells that protects from the sun. This would DEFINITELY be a better ad for a line of sunscreen.

JeffGreenhouse
Activity Score 310
contact77's picture

I agree: the copy and concept are powerful and true. Also Columbia is actually selling a line of clothing with sunproof technology. If you notice the copy and brand logo's it reads: omni shade with sun protection. Perfect.

contact77
Activity Score 35
Art Director
Nike Diesel's picture
Nike Diesel
Activity Score 13712
Art Director
Tejónidas's picture

is not the same concept, i don't know if it is a copy

Tejónidas
Activity Score 247
Creative Director
Nike Diesel's picture

Visual is too much alike to ignore.
Copy? Always a discussion. But 3M is a pretty big company.
They, the agency involved, should know and try their best to avoid too many similarities.

Nike Diesel
Activity Score 13712
Art Director
alvord's picture

done by scotch 3M Cannes winner.

alvord
Activity Score 202
Eleven淼淼's picture

It is great! but it is better for the product of "sun cream". Anyone to think so ?

Eleven淼淼
Activity Score 3
Public Relations
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