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Cactus

Campaign
Agency Network: 
Published/Aired: 
September 2010
Columbia:  Cactus

Description

Print advertisement created by Y&R, Chile for Columbia, within the category: Fashion.

Caption

Don't hide. Protect yourself.
Stay outside longer with Columbia's Omni-Shade technology with UV sun protection.

Advetising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors, Art Directors: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Retoucher: Gonzalo Arévalo
Account manager: Jorge Pimstein
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Highest Rated

Tripioso's picture

Jajajajaja

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest's picture

it seems the sun behind that person

Guest
Guest's picture

Hmmmmm... ok.

Guest
Guest's picture

"Stay outside longer" sounds a bit awkard. Sub 'outside' with 'out'.

About the idea, fairly good.

Guest
Billoughsby's picture

This is the best of the series. In the other two ads, jagged shapes would have better gotten across the idea of the threat of too much sun exposure. Perhaps a Joshua tree and a more craggy rock formation than the one shown? Still, I appreciate the stark simplicity.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Puajjj!!

Guest
Tripioso's picture

Jajajajaja

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

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