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Bear

Campaign
Agency Network: 
Published/Aired: 
June 2010
Colpatria:  Bear
Colpatria Print Ad -  Bear

Also From This Campaign 2

Description

Print advertisement created by Soul Ade+Toro, Colombia for Colpatria, within the category: Finance.

Caption

Online bank statement. More trees.

Advertising Agency: Soul Ade+Toro Bogota, Colombia
Creative President: Nacho Martinez
Creative Directors: Giovanny Saavedra, Checho Sarabia
Art Director: Sergio Becerra
Copywriter: Vladimir silva
Illustrator: Robert paz
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Anonymous Author's picture

Even the model looks ashamed to be appearing in this flimsy execution.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

abake's picture

So they're shielding their eyes from the sun, yes?
Don't think it's particularly good.

abake
Activity Score 1262
RMG Connect Colombia
Guest's picture

It´s a great idea

Guest
Roger Keynes's picture

This feels/looks/smells an 'green' claim from the 90's.

Topical use of bear though. (Tipp-Ex viral/Nissan LEAF/US State Lottery/Bundaberg Rum etc etc etc :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

rehpani's picture

LA IDEA ES INTERESANTE PORQUE ES SENCILLA Y CLARA
LA EJECUCIÓN TUVO QUE SER DIFERENTE,

EL PLANO ES DEMASIADO CERRADO, TALVEZ SE TENÍA QUE MOSTRAR UN POCO DE ESCENARIO,
SOLO ESTOY OPINANDO

rehpani
Activity Score 312
Etorres Publicidad/ITSU
gioborde's picture

Eso ni le quita ni le pone. El aviso es flojo pero no por el plano cerrado. El estilo de comunicacion es de los 90. El mensaje no es memorable, es un truco viejo y aburrido

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Miss Copywriter 22's picture

how extremely boring

Miss Copywriter 22
Activity Score 175
Copywriter
bloomonkey's picture

Has he just got in his monthly statement and spent too much on the Mrs? lol.

Daft, I like ads that go on about the environment when there is a good cause for it, but this is silly.

bloomonkey
Activity Score 99
Graphic Designer/Aberdeen Journals |

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

silvi's picture

Not great, not bad. A regular ad.

silvi
Activity Score 4170
Copywriter
F.Abboud's picture

What is the message here? Can anyone shed some more light please? Not that I'm interested in these Ads; it's just not comprehensive at all.

F.Abboud
Activity Score 218
Planner
bobby666's picture

too forced... too far-fetched... too much

bobby666
Activity Score 1462
RMG Connect, India
rlopera's picture

Bad retouch... Idea is kind of good, but it needs a better execution.

rlopera
Activity Score 20
Art Director at Y&R
Guest's picture

Not straight to the point enough..

Guest
IRONWORKS's picture

i thought the bear need a panadol pill.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Maliha Naseem's picture

That's exactly what I thought too. hahaha

Maliha Naseem
Activity Score 17

Maliha Naseem

Guest's picture

So bad idea 4 Colombia

Guest
Guest's picture

ASPIRINA??

Guest
CamiloSanchez's picture

hahaha

CamiloSanchez
Activity Score 30
Guest's picture

small agency

Guest
CamiloSanchez's picture

...why "trees"?

CamiloSanchez
Activity Score 30
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