April 2007



Each insertion (35 total) recieves a unique pairing of current headlines. The subject matter is tailored to the publicaitons and, when known, the editorial content that surrounds the ad.


Yellow - Truck spills 165,000 eggs on highway.
Blue - Experts bet on bird-flu outbreak.

Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Associate Creative Director / AD: Matt Ferrin
Associate Creative Director / CW: Sam Mazur
Senior Account Executive: Amit Nizan
Print Producer: Jeannie O’Toole
Project Manager: Marjorie Sharp
Log in or register to post comments
Jonny Lonestar's picture


Jonny Lonestar
Activity Score 282
Art Director
bubblestheclownfish's picture

OK - this is bad. Also - "Fuller" isn't really a word. Should be "A More Full Spectrum of News" - and then if bits are pulled out, then it's not full (?). Oh. This is reaaalllly bad.

Activity Score 614
Creative Director
No fixed abode's picture

A broader spectrum of news? Sounds better?

No fixed abode
Activity Score 380
jennywhx's picture

The motion graphic tvc look quite cool tho, even i don't like the colour but i think that's their logo.
by the way. not a very good idea.

Activity Score 1142
Other | jwhx:Visionary

Blogger Bitch's picture

I have nothing nice to say about this one so I'll just keep quiet.

Blogger Bitch
Activity Score 26
Rog's picture

Not quite there for me.
DPS or horizontal layout for 'screen' feel/message
Agree with NFA on wordage.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

pieter's picture

wow. who knew SS+K produced such crap

Activity Score 216
Art Director
walkingbuddha's picture

"spectrum / spectrum geddit??"


Activity Score 188
Art Director
Minimum's picture

This way it seems to me that:

All the colours shown are representing a news item. They pulled out two colours to show what news is beneath them. In other words, they have ALOT to say.

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

walkingbuddha's picture

Sorry man I got it, was being sarcastic... 'Get the full spectrum'... bad pun that matches their logo.

Anyway better than most of the stuff we have knock out every day :o)

Activity Score 188
Art Director
andrej dwin's picture

disagree benno.
it's worse. just because ad people know what pantone spectrums look like and what they represent, it's silly to bet on the TA to get it and enjoy it.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

SandMan69's picture

I thought the nbc logo was a peacock?

The ad is ok. I get what it's saying. That it covers new from everywhere and everything pretty much but the visual isn't quite there.


.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Activity Score 3890
Art Director |

Doin' it for the points

roger kint's picture

'fuller' is a word, bubbles

roger kint
Activity Score 2
Photographer |

..::One of these days you're gonna DIE laughin

walkingbuddha's picture

andrej – true, I should rephrase that.

'Better than most of the stuff I have to knock out every day at my current place of employment'.

Better? :o)

Activity Score 188
Art Director
A. J. SMITH's picture

This reminds me of the ads in my dads old national geographics from the60s/70s.

It works fine for me, but it is a bit boring.

Heck I don't mind it.



Activity Score 2822
Featured Content

Latest Collections