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Agency Network: 
Published/Aired: 
March 2015
Colorectal Cancer Association of Canada:  Polar bear

Description

Print advertisement created by Ogilvy, Canada for Colorectal Cancer Association of Canada, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Montréal, Canada
Creative: Martin Gosselin
Creative Directors: Gavin Drummond, Bernardo Andrada
Art Director: Bernardo Andrada
Copywriter: Gavin Drummond
Client services: Jean-Xavier Wilhemy
Media: David Tremblay, Danuta Mierzwinski, Melissa Alfano
Agency producers: Francine Stockli, Johanne Gougeon
Production house: Spy Films - Kegan Sant
Production house: Les enfants - Visant Le-Guennec
Director: Jonathan Bensimon
Post-production: Fly Studio
Sound: Studio Lamajeure
Photographer: Jorge Camarotti
Body painter: Nicole Dawn Dunbar
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Ogilvi Himself's picture

+

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

kleenex's picture

GREAT ASS painting.

kleenex
Activity Score 58793
Web Designer/Developer
MadathilMedia's picture

Not agree!!!

MadathilMedia
Activity Score 18
Graphic Designer at DUBAI |

MadathilMedia

dragwagon's picture

Bad. As many people for such a result.

dragwagon
Activity Score 38
Copywriter
RezaDezh's picture

i dont get it

RezaDezh
Activity Score 124
Creative Director at MAAT advertising agency
bobafett's picture

weak and forced way to approach to a serious issue.

bobafett
Activity Score 2322
Chief Creative Officer
bobafett's picture

Sorry for the waste of talent in the painting job

bobafett
Activity Score 2322
Chief Creative Officer
underscores's picture

oh nooo...Stop with the bodypainting ads...it sounds like a joke here !

underscores
Activity Score 335
Hadrons's picture

Brilliant!!! well done the concept & execution.
and for the subtitle for those who didn't get it;
Bears are thought to have the best sense of smell of any animal on earth. For example, the average dog’s sense of smell is 100 times better than a humans. A blood hound’s is 300 times better.
A bear’s sense of smell is 7 times better than a blood hound’s or 2,100 times better than a human.
As for colon-rectal (colorectal) cancer - please connect the dots.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

raw tuna's picture

I'm not sure sense of smell has anything to do with it.
More like: You like the polar bear, could be endangered (at risk) by colorectal cancer.

raw tuna
Activity Score 837
General Manager
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