The campaign was created for the colon cancer awareness month in March 2020. Problem: Early diagnosis of colon cancer drastically increases the probability of recovery. However, many people in the risk group aren't aware of that fact. Many of them don't even know they belong to the risk group. Insight: People pay attention to nostalgic content, and enjoy being reminded about their "good ol' days". Idea: The Colorectal Cancer Alliance will raise awareness of colon cancer screening among people over 50 by using nostalgia.
Print advertisement created by Miami Ad School, Israel for Colorectal Cancer Alliance, within the category: Public Interest, NGO.