The city of Philadelphia is known as the city of “Brotherly Love”. We capitalized on this moniker to address the issue that colon cancer kills approximately 50,000 Americans each year, but is one of the few cancers that is almost entirely preventable through proper screening. With colon cancer screening rates being notoriously low in Philadelphia, this campaign reinforced the urgency to screen, with a direct connection to the city itself.
Print advertisement created by NEON, United States for Colorectal Cancer Alliance, within the category: Public Interest, NGO.
Executive Creative Director: Kevin McHale
Creative Director, Art: Sean Green
Creative Director, Copy: Tom Callan
Associate Creative Director, Art: Patty Huang
Associate Creative Director, Copy: Alyvia Mann
Copywriters: Dylan Havens, Samantha Pinsky
Art Director: Sam Lauro
CGI Artist: Katie Caputo
Account Directors: Breton Pennotti, Marc Suckiel