Colorado has such a diverse wealth of traversable nature that it can all begin to feel a little “commonplace” to those that live here. We were tasked with bringing the majesty of Mother Earth back into the lives and long weekends of Coloradans, through the creation of a campaign rooted in getting people to care about conservation in actionable ways. The biggest hurdle? To do so without using the imagery normally associated with conservation and tourism campaigns. After some careful deliberation, and a few business-casual walks through the woods, we found an interesting way in. To make Coloradans care about the big picture, why not try focusing on the little picture -- the time-proven routines that make nature work and keep our wilds just that. To get people to care about nature, we stripped most of it out of the frame. The irony is not lost on us.
Print advertisement created by Amélie Company, United States for Colorado Parks and Wildlife, within the categories: Hospitality, Tourism, Public Interest, NGO, Recreation, Leisure.
Senior Art Director: Mia Nogueira
Content Creator: Cam Day
Project Manager / Production Lead: Alexia Hadjinicolaou
Senior Account Manager: Sara Weeres
Managing Director / Account Services: Christine Cowan
Executive Creative Mentor: Cameron Day
Social Media Manager: Patrick Greene
Social Strategy Supervisor: Lauren Cafiero
Channel Coordinator: Jordan Williams
Digital Strategist: Maria Lawson
Media Supervisor: Colleen Kennedy Hunter