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The Ad That Ripens Avocados

Agency Network: 
Published/Aired: 
May 2019
Colombian Food: The Ad That Ripens Avocados
Colombian Food: The Ad That Ripens Avocados
Colombian Food Print Ad - The Ad That Ripens Avocados
Colombian Food Print Ad - The Ad That Ripens Avocados

Description

We know how frustrating is when you buy avocados and they are so green that you can't eat them, so we decided to share an old Colombian tradition that has been passed through generations to speed up the ripening of avocados by wrapping them in a newspaper page.

So to get this origin tradition to the USA the biggest avocado importer in the world, we print an ad in the New York Times explaining to our readers how this newspaper page can help them with their avocados in the Colombian way.

The Colombian avocados are amazing, but the most exciting thing about them is their origin. Besides being one of the most diverse countries in the world, we also have hundreds of ways to make them tastier and delicious.

Print advertisement created by BBDO, Colombia for Colombian Food, within the category: Food.

Advertising Agency: Sancho BBDO, Colombia
Chief Creative Officer: Hugo Corredor, Giovanni Martínez
Executive Creative Director: Nicolás Murillo, Yensi González
Creative Director: Edward Jaramillo
Art Director: Peter Malagón
Marketing Director: William Rodríguez
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Highest Rated

kleenex's picture

love it.

kleenex
Activity Score 58511
Web Designer/Developer
gopana's picture

Simple and functional way to export traditions. Love it.

gopana
Activity Score 17
Copywriter at DDB
kleenex's picture

love it.

kleenex
Activity Score 58497
Web Designer/Developer
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