Agency Network: 
Published/Aired: 
December 2007
Colombian Association of Arterial Hypertension:  Home

Description

Photographer:Tato Gómez

Print advertisement created by DDB, Colombia for Colombian Association of Arterial Hypertension, within the category: Public Interest, NGO.

Caption

Without knowing you can be dying. High cholesterol injures your heart.

Advertising Agency: DDB Colombia
Creative Directors: Jaime Andrés Pulgarín, Maria Teresa Fernandez
Art Director: Daniel Calle
Copywriter: Daniel Rueda
Production: ChicaMotora
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lucky's picture

the best of all three

lucky
Activity Score 71
Art Director at BBDO Indonesia
Delfondo's picture

El concepto es bueno, la idea no tanto, pero para ejecutar una idea así deben tenerse muy en claro el criterio de producción. Esta idea esta muy mal producida, el maquillaje es muy malo y el retoque también y eso hace unos anuncios pobres. Prefiero la idea que se le ocurrió hace 10 años a Michel J. haciendo Thriller !!

Delfondo
Activity Score 86
gmint7's picture

:::J:::

yea. best

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

vidya.shankaran's picture

I swear this ad is bloody creepy!!!

vidya.shankaran
Activity Score 724
wildbore's picture

.....realy effective!

wildbore
Activity Score 749
Creative Director at - - -
Wordnerd's picture

dumb campaign. or is that a translation error? image says "you are already dead for a long time" not "you can die"

Wordnerd
Activity Score 6692
Copywriter
WilhelmR's picture

Ad says "you might be dying without knowing, the "belly" injures your heart"

Creepy, creepy stuff, wish it wasn't so literal..

WilhelmR
Activity Score 84
Igor Kovalsky's picture

Nice

Igor Kovalsky
Activity Score 18
Art Director
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