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jennywhx's picture

what..? anyone tell me....what does it mean?

jennywhx
Activity Score 1142
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http://jennywhx.blogspot.com jwhx:Visionary

ivan's picture

The bikes are very expensive (with their prices, large, under each product shot). So, in order to afford them, a man tries to convince his dubious son of the merits of a (cheap) community college, as opposed to a "good" school. Interestingly, never does the bike buyer make any sacrifices of his own.

From a commmercial point of view, the ads make a virtue of the bikes' high cost (they are very high quality bikes), and also, in their exaggeration, tell potential buyers that really, they can afford a Titus.

ivan
Creative Director at Ads of the World
jennywhx's picture

okie...such a long way to go to understand this ad. thank you ivan to explain to me :)
but by the way, i still wonder how do you come across the mind that the father want to buy the bike?
it shown any place in the ad?

for what i get from the first impression, i never thought of it's the father who want to buy it.

by but the way, does this ad tried to tell that "expensive = good?" and father should see this bike more important than their kid's future? so will it works btw?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

the_ashlands's picture

i think its obvious this bike is for the father...first, he's the one with the happy face while the kid is down; and secondly, how many high school kids can afford a 7,000 bicycle?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

squirrely's picture

What's wrong with community college? It's cheap, it can train you well and get you a job sooner than all the university flunkouts working at McDonald. I did 2 years at community college and 3 1/2 years later I'm an art-director.

squirrely
Activity Score 316
Graphic Designer
the_ashlands's picture

well...which would you choose if you had the opprotunity? a 'good' school or a comm college? pretty sure youd take the 'good' school. afterall, a two year community college cert program doesnt provide a bachelors degree or a well-rounded education due to the omission of the elective classes.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

the_ashlands's picture

overall, this ad doesnt really sell the case for getting a titus bike..as it obviously breaks the buyers bank account and such....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ndejesus's picture

I think the idea here might be "It's that good/it's worth it"

ndejesus
Activity Score 82
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Nick DeJesus | Chief Growthologist | www.TopCreatives.com | 212-686-6052 | Survey http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

the_ashlands's picture

most high end products dont really advertise tho...since the consumers who would even consider buying such a rediculously priced item would just know the 'good brands'

when's the last time you saw an ad for a maserati?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Guest's picture

as a cyclist who has owened many high end bikes over the years I can tell you that this ad is fantactic and that anyone reading a publication in which the ad is printed would immediatly understand it.

Guest
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