Description
Print advertisement created by Y&R, Panama for Colgate, within the category: Health.
Advertising Agency: Cerebro Y&R | Red Fuse Panama
Global Creative Director / Red Fuse: Gloria de la Guardia
VP Creative Director / Copywriter : Jorge Heilbron
Art Directors: Alberto Weand Ortiz, Jorge Heilbron
Designer: Jose Rolando Diaz Rodríguez
International Managing Director / Red Fuse: Ranjana Choudhry
Group Account Director / Red Fuse: Fernanda Giacomelli
Managing Partner, Latam Media Lead / Red Fuse: John Baker
Illustrator: Illusion Bangkok
Production Company: Illusion Bangkok
Global Creative Director / Red Fuse: Gloria de la Guardia
VP Creative Director / Copywriter : Jorge Heilbron
Art Directors: Alberto Weand Ortiz, Jorge Heilbron
Designer: Jose Rolando Diaz Rodríguez
International Managing Director / Red Fuse: Ranjana Choudhry
Group Account Director / Red Fuse: Fernanda Giacomelli
Managing Partner, Latam Media Lead / Red Fuse: John Baker
Illustrator: Illusion Bangkok
Production Company: Illusion Bangkok
Jun 16, 2016 - 12:55Mick Fly
Well, it's about time someone came with a straight forward message
about what dental floss should do. Amazing execution.
Art Director
Jun 16, 2016 - 15:21Temple
After all the agency people came here to say they love it, can I say that it sucks? Thank you.
Creative Director
Jun 17, 2016 - 9:27Klara K.
Looks painful! Not really what is want from dental floss.
Charles University in Prague
Jun 17, 2016 - 11:00jackblack
This is pretty bad. Idea is weak. Execution is weak. There is much better work out there on other sites.
Art Director
Jun 20, 2016 - 9:05Pete R.
I think it works, but only for certain people. Others will feel it's a painful experience.
Illustrator
Nov 06, 2020 - 4:21ioanatraistaru
Just by looking at it, one may think the message is "don't be so brutal when you floss", but it's quite the opposite. A bit confusing.
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