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Toothpick

Campaign
Agency Network: 
Published/Aired: 
May 2010
Colgate:  Toothpick

Description

Print advertisement created by Y&R, Chile for Colgate, within the category: Health.

Caption

There are places a toothpick will never reach

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: Lamano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua
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mrckais's picture

jajaja, nice ilustration and idea

mrckais
Activity Score 417
Art Director |

mrckais

makelogobigger's picture

heheheh! nice ad to see on a monday monring too :)

makelogobigger
Activity Score 470
Copywriter
ek kanya's picture

illustration is nice. idea os extra forced.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Adaddicted's picture

is it Bali???

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Davai's picture

This campaign is very good.

Davai
Activity Score 618
Copywriter
Wordnerd's picture

nice art! but you didn't need to SHOW the toothpick can't reach it. The line would have been enought

Wordnerd
Activity Score 6692
Copywriter
Paloma's picture

totally agree

Paloma
Activity Score 531
Dzsoi's picture

You've misunderstood this - the toothpick is not literally can't reach the food. Mr. Toothpick is a poor poolguy, while Mr. Food is a millionaire. Check out the other ads in this serie, you'll see.

Dzsoi
Activity Score 8609
Copywriter
madamejoshi's picture

really nice campaign!

madamejoshi
Activity Score 6
shitmonk's picture

muhhaha, hilarious. well done

shitmonk
Activity Score 465
zisisgut's picture

zisisgut

zisisgut
Activity Score 22
Graphic Designer
legend's picture

nice!

legend
Activity Score 9
jeff.emmanuel's picture

hehehehe
Nice Campaign!

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Don Rapper's picture

great!!

Don Rapper
Activity Score 223
GX's picture

Nice art direction

GX
Activity Score 144
Creative Director
gonzalovp's picture

Cannes !!

gonzalovp
Activity Score 12
Bea's picture

hmmm, this is pretty average the idea has been used soooo many times for floss. The visuals are quite cool but alas the concept is a bit tired.

Bea
Activity Score 95
Art Director at AAA School Of Advertising
Blike's picture

Agree with bea. The same use of ilustration for the same concept.

Blike
Activity Score 28
Latin Lover's picture

Where?

Maybe you had a "mini deja vu" when you saw this campaign.
I think this is fresh stuff!

Latin Lover
Activity Score 23
crashandburn's picture

Just realized the toothpick there :D

crashandburn
Activity Score 55
white widow's picture

This is just amazing, congratz!

white widow
Activity Score 137
Art Director
CWO's picture

Muy buena la ilustración, me gusta la dirección de arte y el acabado. En cuanto a la idea: una punto de vista extraño e irreverente que transmite muy claro el beneficio

Muy original para este tipo de producto, felicitaciones.

CWO
Activity Score 20
Copywriter
20max01's picture

Really cool and beautiful art direction. Love the illustration + clever concept.

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
Dzsoi's picture

Lovely ads, I am missing the toothbrush version! That is maybe the most important message: brushing your teeth is not enough.

Dzsoi
Activity Score 8609
Copywriter
cokecoco's picture

GUTEN!!

cokecoco
Activity Score 6
rajesh_keyaar's picture

nice ilustration and idea

rajesh_keyaar
Activity Score 236
terryads's picture

Nice art, old idea

terryads
Activity Score 104
Guest's picture

Lekka Illustrations

Guest
globalad's picture

copy copy copy... Is MR Lapompe around??? http://adsoftheworld.com/media/print/reach_toothbrush_pineapple

globalad
Activity Score 43
Creative Director
manumartin5's picture

Art direction and execution is rocking.!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
maayan poplavsky's picture

good one

maayan poplavsky
Activity Score 51
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