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Talk with confidence, 3

Campaign
Agency Network: 
Published/Aired: 
April 2009
Colgate:  Talk with confidence, 3

Description

Print advertisement created by Y&R, Chile for Colgate, within the category: Health.

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Directors: Fabrizio Capraro
Digital Retoucher / Illustrator: Raul Pardo
Typographer: Fabrizio Capraro
Account Supervisor: Juan Carlos Meza
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shahidali's picture

well, hard to believe that colgate can go ahead with such a piece.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

very very nice,
congrats.

Guest
advert2ad's picture

I read this much only for my examinations.
is there anyone out there who will read dis much?
btw, ad is hmmmm......i dont know....i haven't read it.

-Sandy

advert2ad
Activity Score 237
Other |

-Cheers,
Sandy

kurtberengeiger's picture

I only read the pay-off. And as a one-off this is a really nice advert.

kurtberengeiger
Activity Score 7327
Copywriter
Guest's picture

hooray - the return of long-copy-ads in a very modern way

Guest
Guest's picture

Hardly anyone will actually read it. You don't have to read it to get the point. That's the beauty of it.

Guest
copywriter.txt's picture

Almost every toothpaste ad is all about bad breath. Good twist.

copywriter.txt
Activity Score 828
Copywriter
Advertising Pawn's picture

Liked it a lot. Simple and different from what is usually done in that category.

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

Guest's picture

A long way to go for a cup of coffee as my CD once said...
--
www.brandonknowlden.com

Guest
ADcoke's picture

nice.
other view for a looooooooooong copy

ADcoke
Activity Score 160
buscando trabajo
ADcoke's picture

eso si me carga la publicidad chilena en ingles... sera para festival??
Viva Chile Mier......

ADcoke
Activity Score 160
buscando trabajo
copywriter.txt's picture

Of course. Cannes ahead.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

great idea

Guest
premc's picture

cool !!!

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

same idea 3 times
same idea 3 times
same idea 3 times

Guest
talkingisfree's picture

I like it, at least is not the same ad of something shinig or making light and that stuff. Good art direction.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

Wow, Colgate does a good ad. The client is going to be furious. But worth losing your job over. Well done.

Guest
Guest's picture

I hate to be the dude who goed and goed ahead and says 'done', but I just got to be that dude. Can't find the ad online, but it was a Dutch ad for Bic pens that had a page from a comic book where you could hardly see the graphics because there was so much text in the baloons. The pay-off read (translated): 'you just keep on writing'. I think it actually won an ADCN Lamp. Other then that, great ad!

Guest
Guest's picture

"leged" ? I just skimmed thru the copy, found this typo.

Guest
Guest's picture

tl;dr

Guest
Guest's picture

u guys have wowed me..... nice work

Guest
Guest's picture

Ghost! completely ghost!!

Guest
ranamaju's picture

Great Idea! Good Execution.

ranamaju
Activity Score 12
Graphic Designer at eyedeaLAB. India.
gmint7's picture

haha
made me laugh .

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

gutto28's picture

amazing great ad

gutto28
Activity Score 33
Javier Ramírez's picture

Mucho texto jajaja

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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