Also From This Campaign 3
Description
Print advertisement created by Y&R, Chile for Colgate, within the category: Health.
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Directors: Fabrizio Capraro
Digital Retoucher / Illustrator: Raul Pardo
Typographer: Fabrizio Capraro
Account Supervisor: Juan Carlos Meza

well, hard to believe that colgate can go ahead with such a piece.
shahid

very very nice,
congrats.

I read this much only for my examinations.
is there anyone out there who will read dis much?
btw, ad is hmmmm......i dont know....i haven't read it.
-Sandy
-Cheers,
Sandy

I only read the pay-off. And as a one-off this is a really nice advert.

hooray - the return of long-copy-ads in a very modern way

Hardly anyone will actually read it. You don't have to read it to get the point. That's the beauty of it.

Almost every toothpaste ad is all about bad breath. Good twist.

Liked it a lot. Simple and different from what is usually done in that category.
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A long way to go for a cup of coffee as my CD once said...
--
www.brandonknowlden.com

nice.
other view for a looooooooooong copy

eso si me carga la publicidad chilena en ingles... sera para festival??
Viva Chile Mier......

great idea

cool !!!
radical

same idea 3 times
same idea 3 times
same idea 3 times

I like it, at least is not the same ad of something shinig or making light and that stuff. Good art direction.

Wow, Colgate does a good ad. The client is going to be furious. But worth losing your job over. Well done.

I hate to be the dude who goed and goed ahead and says 'done', but I just got to be that dude. Can't find the ad online, but it was a Dutch ad for Bic pens that had a page from a comic book where you could hardly see the graphics because there was so much text in the baloons. The pay-off read (translated): 'you just keep on writing'. I think it actually won an ADCN Lamp. Other then that, great ad!

"leged" ? I just skimmed thru the copy, found this typo.

tl;dr

u guys have wowed me..... nice work

Ghost! completely ghost!!

Great Idea! Good Execution.

haha
made me laugh .
:::J:::

amazing great ad

Mucho texto jajaja
Chief Creative Director Nexus BBDO