Swing

Campaign
Agency Network: 
Published/Aired: 
April 2009
Colgate:  Swing

Description

Print advertisement created by Y&R, South Africa for Colgate, within the category: Health.

Caption

For brighter smiles.

Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld
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Primachenko's picture

I like it. It's very fun.

uuieeeeee!!!

Primachenko
Activity Score 53
Voskhod
Guest's picture

terrible photoshop!? yuk.

Guest
Guest's picture

If you think this photoshop work is terrible, I shudder to think what your work must look like. Easy comment to make now prove it GUEST. You don't even have the balls to sign in. LOSER

Guest
Guest's picture

I see you're also making that comment under GUEST. Not the sharpest tool in the photoshop box, are you? Or is that your name at the end of your comment - the last word in caps?

Guest
Guest's picture

ha ha ha GUEST u r 2 funny

Guest
Guest's picture

He is on a ghost swing, bad Photoshopost

Guest
icanthink's picture

ha...ha.... much better :)

icanthink
Activity Score 270
Creative Director
Jon-Paul Mountford's picture

Brilliant.
Good idea well exicuted, unlike the other one - which looks like someone taking sneaky camera flash pictures from behind a tree!

credits the viewer with little knowlegde of night time photography.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

NastyJester's picture

Yep, much better.

NastyJester
Activity Score 734
Copywriter
fredarnaud's picture

ok

fredarnaud
Activity Score 6
NastyJester's picture

Balls. You changed your comment to quickly.

NastyJester
Activity Score 734
Copywriter
Guest's picture

most contrived..done to death...pls..

Guest
Guest's picture

done done doneeeeeeee for idb fcb chile!!!!! sorry
see you next time!!!

Guest
sertanarig's picture

very funny :)) i like it.

sertanarig
Activity Score 14
Graphic Designer |

http://www.sertanarig.com.tr

Guest's picture

done donde doneee for fcb chile!!!
see you next time!!

Guest
el_pira's picture

Please, no more bright smiles

el_pira
Activity Score 160
Copywriter
Guest's picture

glow in the dark teeth?
Surely he's been chewing on a bit of Uranium

Guest
Guest's picture

hahahahahaha..

Guest
Guest's picture

nike?

Guest
Guest's picture

I call it "bright idea" http://InspirationalCopy.blogspot.com

Guest
Guest's picture

THOUSANDS OF TIME DONE !

Guest
pulchinela's picture

old! sorry!

pulchinela
Activity Score 1163
Zeus's picture

GREAT!!

Zeus
Activity Score 900
somewhere
Guest's picture

Copy cat Timex indiglow watch ad

Guest
Guest's picture

Old, but in this way I had never seen.

Guest
Guest's picture

Much better, why do the other??????

Guest
Guest's picture

ghosts?

Guest
TRICKY's picture

borrowed interest

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

bobthebuilder's picture

Nice guys, I really dig these ads...much better than tooth fairy. V.nice indeed. Steve

bobthebuilder
Activity Score 57
Creative Director
Boccioni's picture

I think the bright teeth crowd-a-bees should finally move on. And the winner of the best light tagging concept goes to Colgate Junior.

Boccioni
Activity Score 149
Other at Art Director
adjunkie375's picture

That brought a smile to my face! :) Nice one!

adjunkie375
Activity Score 40
Guest's picture

i like it (:!

Guest
Guest's picture

where is the bad photoshop? you guys do know there's 3 swings? or am i missing something?

Guest
DJVassallo's picture

old photographic trick but looks curious.. the other one is cleverer..

DJVassallo
Activity Score 241
Creative Director at Mozo Design for Marketing |

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