Agency Network: 
December 2009
Colgate:  Strawberry


Print advertisement created by Y&R, Chile for Colgate, within the category: Health.


The only one who doesn't notice it is you.
Colgate Total Fluoride

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Andres Echeverria, Rodrigo Grebe
Photographer: Gabriel Schkolnick
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morse's picture

I really like this.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CopyRight's picture

nice idea, but a bit over exaggerated, even covering the girl herself

Activity Score 711
vidya.shankaran's picture

I think its too easy to visualize the lady carrying the huge strawberry for the photo shoot ... instead of projecting the image that she is strawberry flavour personified ..

Activity Score 722
thenewguy's picture

I don't think it's supposed to be strawberry-flavoured anything. The message is that if you don't floss you could have things stuck in your teeth. I think I've seen this concept before somewhere, but basically, all the crowd notices is the strawberry stuff in your teeth, and not the person at all. All the while, the person doesn't even realize.

I like it. Effective.

Activity Score 127
Copywriter at Quebec
elnietodeNicho's picture

The concept is really cool. Well done, guys.

Activity Score 359
Copywriter at euro rscg beker
paumarques's picture

senzill i efectiu!

Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83

mgriff21's picture

This campaign is good. Clean. Simple. Nice Art Direction.

Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Javier Ramírez's picture
Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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