Robot

Campaign
Agency Network: 
Published/Aired: 
March 2010
Colgate:  Robot

Description

Print advertisement created by Y&R, United States for Colgate, within the category: Health.

Caption

Brushing for 2 minutes will be healthy for everyone.

Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo
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Highest Rated

michelangelo's picture

Is today a toothcare day? 3 dental products campaigns in a row...

michelangelo
Activity Score 660
xcreativity's picture

don't like the approach. good art though

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

sirvan's picture

Agree.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Adaddicted's picture

nice details Andrey!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

thedesignaddict's picture

I love this campaign. So, so good, and for toothpaste no less.

thedesignaddict
Activity Score 5403
Art Director at Freelance
alexander_bickov's picture

Amazing art

alexander_bickov
Activity Score 3281
faiziart's picture

at whole is nice job but some points there more clarification!

faiziart
Activity Score 54
Graphic Designer at Multizone media
michelangelo's picture

Is today a toothcare day? 3 dental products campaigns in a row...

michelangelo
Activity Score 660
Hiperion's picture

good art, bored concept..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
bad astronaut's picture

The concept is probably based on the strategy that was in the creative brief. Great art! Put those editorial illustrators to work!

bad astronaut
Activity Score 544
sirvan's picture

Copy makes no sense beyond trying to explain the visual.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Pushkaraj Shirke's picture

good art does make ads without ideas bearable. but not always.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

michelangelo's picture

bearable yes

michelangelo
Activity Score 660
redkedscom's picture

I like Andrey's illustrations

redkedscom
Activity Score 59
Art Director
Ed Rapport's picture

for me this associates colgate with destruction to my teeth? bad guys normally have bad ugly teeth and lots of breath odor.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Critic's picture

Good art. Repeat - Copy could have been better

Critic
Activity Score 271
Copywriter at Slow shutters
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