Description
Print advertisement created by Y&R, United States for Colgate, within the category: Health.
Brushing for 2 minutes will be healthy for everyone.
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo
don't like the approach. good art though
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog |
I love this campaign. So, so good, and for toothpaste no less.
Amazing art
Digital product designer | Custom URL shortener and smart links
at whole is nice job but some points there more clarification!
The concept is probably based on the strategy that was in the creative brief. Great art! Put those editorial illustrators to work!
Copy makes no sense beyond trying to explain the visual.
+++
"I love some things, and don't love some other things."
good art does make ads without ideas bearable. but not always.
for me this associates colgate with destruction to my teeth? bad guys normally have bad ugly teeth and lots of breath odor.
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