Agency Network: 
October 2012
Colgate / Plax:  Garlic


Print advertisement created by Y&R, Brazil for Colgate, within the category: Health.


When you have bad breath, everyone knows.
Everyone but you.
Colgate Plax

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulb
Account Director: Valeria Ordonhez
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Images: Getty Images
Media team: Gustavo Gaion, Fabiola Sidorenko
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Highest Rated

bate_palmas's picture

Are you sure about that?

Activity Score 1479
Siddarth Basavaraj's picture

WOWhat an ad!!

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

bate_palmas's picture

Are you sure about that?

Activity Score 1479
jponino's picture

I agree with you, it has been done so many times that now the "whaou" effect has disappeared, so basically, this is pretty bad....

Activity Score 601
Copywriter at ISCOM, copywriter and art director
Roger Keynes's picture

Over written copy.. and why (badly) photoshop the word/paper to their heads... and not shoot it?

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Miketeal's picture

yawn. this proposition has been done over and over and over and zzzzzzzz

Activity Score 30
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