Description
Print advertisement created by Y&R, Brazil for Colgate, within the category: Health.
Caption
When you have bad breath, everyone knows.
Everyone but you.
Colgate Plax
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulb
Account Director: Valeria Ordonhez
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Images: Getty Images
Media team: Gustavo Gaion, Fabiola Sidorenko
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulb
Account Director: Valeria Ordonhez
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Images: Getty Images
Media team: Gustavo Gaion, Fabiola Sidorenko
Oct 12, 2012 - 8:03Siddarth Basavaraj
WOWhat an ad!!
Copywriter at Adsyndicate Services Pvt. Ltd. |
Love creating ads..
Oct 12, 2012 - 11:36jponino
I agree with you, it has been done so many times that now the "whaou" effect has disappeared, so basically, this is pretty bad....
Copywriter at ISCOM, copywriter and art director
Oct 12, 2012 - 20:53Roger Keynes
Over written copy.. and why (badly) photoshop the word/paper to their heads... and not shoot it?
Copywriter |
The Jobless Writer
Will Think for Salary
Oct 13, 2012 - 7:36Miketeal
yawn. this proposition has been done over and over and over and zzzzzzzz
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