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Stop your bottom sagging

Campaign
Agency Network: 
Published/Aired: 
May 2008
Colgate Palmolive:  Stop your bottom sagging

Description

Print advertisement created by Ideaworks, Australia for Colgate Palmolive, within the category: House, Garden.

Caption

Since the dawn of time people have searched for ways to stop their bottoms from sagging. Thankfully, you can now do it in three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
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Highest Rated

buckrogers's picture

Nice work, mocking the skin care category is tired. But this campaign hasn't been done for laundry.

buckrogers
Activity Score 71
Copywriter
devkarthik's picture

!@)(#*&$^%!~&!@&!@!

devkarthik
Activity Score 409
devanteswing's picture

Heheh, Europeans, I like this guy. I've got to say devkrarthik, you have to admit this campaign is better than half the shite on here lately.
Nice work, not great, nice.

devanteswing
Activity Score 23
CPB
devkarthik's picture

hey thanks tats suppose to be speechless :)

devkarthik
Activity Score 409
devanteswing's picture

Sorry, devkarthik. This is an OK campaign, and I am all for constructive criticism. What's your problem pal, trying to stir up trouble again. You are not doing yourself any favors pal. Your folio is very, very bad, very, very bad, very, very very, bad. I'm sorry buddy.

devanteswing
Activity Score 23
CPB
devkarthik's picture

tats suppose to be speechless :) anyways thanks for ur gr8 comment buddy.

devkarthik
Activity Score 409
shillington's picture

Nice, very simple. The mock ad thing feels familiar, but I think the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done.

shillington
Activity Score 12
Creative Director
anne_one's picture

Good work, anti-aging mock claims are cute. I'm a girl though. Well done.

anne_one
Activity Score 152
Rachel.Mann's picture

Okay...
A. Whose pants DO that?!? Buy pants that fit, people.
B. I don't see any possibility of laundry detergent fixing an issue that a tailor probably cant even fix.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

anne_one's picture

Good point Rachel, but I think if you read the copy, it will make more sense. Use this laundry regime, like a skin care regime and you can help improve the visible signs of aging. I like it and understand what has happened here.

Creatives: What are the proven benefits of this regime?
Client: Insert non-committed claims that verge on the nonsensical
Creatives: I've got an idea for you.
Client: Great!
Creatives: Let's mock an industry renown for making ridiculous claims with a few equally valid claims of our own
but make our ads look like skin care ads.

Clever work. People will hate it because they hate those ads. Though that is the point. I think.

anne_one
Activity Score 152
buckrogers's picture

Nice work, mocking the skin care category is tired. But this campaign hasn't been done for laundry.

buckrogers
Activity Score 71
Copywriter
Guest commenter's picture

You are a fan it seems Buck or should I call you Mr Costanza?

Guest commenter
Guest commenter's picture

Nice work.

Guest commenter
Guest commenter's picture

You are a fan it seems Buck, or should I call you Mr Costanza?

Guest commenter
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