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Remove unsightly blemishes

Campaign
Agency Network: 
Published/Aired: 
May 2008
Colgate Palmolive:  Remove unsightly blemishes

Description

Print advertisement created by Ideaworks, Australia for Colgate Palmolive, within the category: House, Garden.

Caption

Whether you want to remove unsightly blemishes, or stop your bottom sagging you can reduce the visible signs of aging in three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
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devanteswing's picture

Nice art direction and styling, I thought the idea was a little weak until I read the copy. Nice, tuff category.

devanteswing
Activity Score 23
CPB
shillington's picture

Nice, very simple. The mock ad thing feels familiar, but I think the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done.

shillington
Activity Score 12
Creative Director
anne_one's picture

Cool. Nice campaign. Good art direction.

anne_one
Activity Score 152
kurtberengeiger's picture

Commendable campaign.

kurtberengeiger
Activity Score 7327
Copywriter
Rachel.Mann's picture

LOL the copy is so horrible. "Remove unsightly blemishes....or keep your bottom from sagging"

WTF.

If you hadn't seen the other (terrible) ad, you'd have no idea what the hell they were talking about.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

buckrogers's picture

Ummm....... that's the whole point of the ad I think Rachel. Sorry.

buckrogers
Activity Score 71
Copywriter
Rachel.Mann's picture

? What's the whole point of the ad?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

fluffy's picture

All women. Why is that?

fluffy
Activity Score 236
Copywriter
anne_one's picture

THEY ARE TAKING THE PISS PEOPLE!!!!!!! They don't want you to like it. These are the exact headlines used in skin care advertising. Google it and see for your self.

It would be funnier if it wasn't for such a huge commercial brand like Colpal. Nice.

anne_one
Activity Score 152
buckrogers's picture

Solid campaign!

buckrogers
Activity Score 71
Copywriter
Guest commenter's picture

Nice.

Guest commenter
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