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Reduce the visible signs of aging

Campaign
Agency Network: 
Published/Aired: 
May 2008
Colgate Palmolive:  Reduce the visible signs of aging

Description

Print advertisement created by Ideaworks, Australia for Colgate Palmolive, within the category: House, Garden.

Caption

Humanity's endless quest for the secret of prolonging youth is now over. All you have to do is follow these three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
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Highest Rated

devanteswing's picture

Nice, simple, good art direction.

devanteswing
Activity Score 23
CPB
AD1014's picture

oh boy.

AD1014
Activity Score 307
Graphic Designer at nyc
devanteswing's picture

Nice, simple, good art direction.

devanteswing
Activity Score 23
CPB
shillington's picture

The mock ad idea feels familiar, but the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done chaps.

shillington
Activity Score 12
Creative Director
anne_one's picture

Good work. Great touch mocking the skin care industry. I like it.

anne_one
Activity Score 152
getconnected2001's picture

Not working!

getconnected2001
Activity Score 987
Art Director at New Delhi
anne_one's picture

Why isn't it working getcoected2001?.

anne_one
Activity Score 152
Rachel.Mann's picture

Ridiculous.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

anne_one's picture

These are the exact headlines used in skin care advertising. Google them and see for yourself.
It's a mock ad for a laundry detergent regime, that is made to look like an ad for a skin care regime.
It isn't rocket science. I like it.

anne_one
Activity Score 152
buckrogers's picture

Clever work guys. In-gag, self indulegent, mock ad, but I like it.

(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)

buckrogers
Activity Score 71
Copywriter
buckrogers's picture

And who is the girl in pink, she has a hot neck.

buckrogers
Activity Score 71
Copywriter
Guest commenter's picture

Settle Costanza you are a married man.

Guest commenter
jorj's picture

she is your neighbor.
and it is a good concept.

jorj
Activity Score 638
Art Director at Senior Art Director
Guest commenter's picture

Jorg, subtle.

How's Kramer?

Guest commenter
karaba's picture

i like it, i like it, i like it

karaba
Activity Score 112
Copywriter
Guest commenter's picture

i'm doing an advetisment essay about this one.

Guest commenter
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