Hide and seek

Campaign
Agency Network: 
Published/Aired: 
April 2009
Colgate:  Hide and seek
Colgate Print Ad -  Hide and seek

Also From This Campaign 2

Description

Print advertisement created by Y&R, South Africa for Colgate, within the category: Health.

Caption

For brighter smiles.

Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld
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Highest Rated

Guest's picture

NOBODY SMILES WIDE OPEN WHILE HIDING, UNLESS YOU´RE HIGH

Guest
Primachenko's picture

The second one is much better

Primachenko
Activity Score 53
Voskhod
Guest's picture

This must be student work. Can't be real. To badly finished. Student competition?

Guest
djakuza's picture

oh no not again....

djakuza
Activity Score 517
Art Director
icanthink's picture

DONE FOR ORBIT!!!

icanthink
Activity Score 270
Creative Director
sirvan's picture

done for everything

sirvan
Activity Score 29754

+++

"I love some things, and don't love some other things."

Guest's picture

Whats between her legs? Bad retouching?

Guest
Guest's picture

A tree.

Guest
Jon-Paul Mountford's picture

Good idea.

Ruined by lazy retouching, How Y&B could let this pass is staggering, have they no proofers to catch this stuff.

In our times of sophisticated image manipulation this an inexcusable image. The "flash" is far from finessed (a glow would have been better), and that huge forgotten patch between her legs is just awfull.

I know it's the tree she's standing against, but I would have expected it to be dark in this scenario, yik!

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

NastyJester's picture

That's the most disgusting thing I've ever seen between an 10-year-old's legs.

Erm, hang on, let me rephrase that...

NastyJester
Activity Score 734
Copywriter
Guest's picture

Isn't it past her bedtime?

Guest
novel's picture

Hide and seek?
Sick!

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

the Pun-isher's picture

ENOUGH WITH TEETH BEING A WHITE LIGHT>

the Pun-isher
Activity Score 228
all brand no flakes
Guest's picture

A tired insight that's been used to death.

Poor show guys.

Guest
guepaje's picture

basic idea. the second its better.

guepaje
Activity Score 133
Art Director
inset killer's picture

ooops they did it agian!

inset killer
Activity Score 20
Art Director
Guest's picture

Done to death. Try again.

Guest
nemesis's picture

this concept has been overdone

nemesis
Activity Score 765
Creative Director
Guest's picture

Well, well, well...must work harder guys!!!!!(this is done, old&boring for consummers)

Guest
Guest's picture

NOBODY SMILES WIDE OPEN WHILE HIDING, UNLESS YOU´RE HIGH

Guest
Guest's picture

They should have added a swiss knife and a globe in this picture. Then maybe it would have been a funny parody of using the overdone.

Guest
Guest's picture

how many times you can recycle the same idea. come on!!!!!!!

Guest
flurl's picture

kids playing hide and seek in the park at night... hmmm

flurl
Activity Score 97
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