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Guy

Campaign
Agency Network: 
Published/Aired: 
April 2011
Colgate:  Guy
Colgate Print Ad -  Guy

Also From This Campaign

Description

Print advertisement created by Y&R, France for Colgate, within the category: Health.

Caption

Make your smile your best accessory.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Art Director: Ricardo Turcios
Copywriters: Jaron Anderson, Ned Selover
Agency Producer: Annapaola Rossi
Photographer: Edo Kars
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Lica's picture

aha

Lica
Activity Score 30
Copywriter at leo burnett bucharest
advertising ninja's picture

eheh, the packshot looks like hair gel : ]
is this supposed to be a collage or we are supposed to think these objects are their heads. i think this is an important decision.
the pasted look of (wow, toothpaste - pasted, didnt see this coming) the accessories is unpleasant to for my eye. its a bit the photoshopped-to-the-limit-student-work look.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Thatthang's picture

Perhaps its 'make your smile your creepiest accessory'

Thatthang
Activity Score 69
jamesrothenburg's picture

That appears to be a woman's smile on a man's body. Guess the tagline could also be "Make your smile more girly."

jamesrothenburg
Activity Score 554
Art Director
alexderiva's picture

you use colgate and you'll lose your head... bad art

alexderiva
Activity Score 28
Graphic Designer
Jackbr's picture
Jackbr
Activity Score 1500
Art diretor |

JackBR

mark3r's picture

Horrible art direction, bad composition, retarded idea.

mark3r
Activity Score 1949
Art Director at Scout
saumya's picture

normal. boring.

saumya
Activity Score 244
Art Director |

ad loving mad creative. find me on desicreative.

slimmy's picture

ouch.

slimmy
Activity Score 51
Art Director
andylefty's picture

Not such a fan. Perhaps its that they don't have a head!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
han1987's picture

Seriously boring. The message is not clear and production looks cheap.

han1987
Activity Score 13

Find boat transport services on the UK #1 transport marketplace.

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