Fishing with dental floss, 3

Agency Network: 
July 2012
Colgate:  Fishing with dental floss, 3


Print advertisement created by Y&R, Brazil for Colgate, within the category: Health.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko
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Highest Rated

kleenex's picture


Activity Score 58791
Web Designer/Developer
thedesignaddict's picture

At first glance I thought this was about the strength of the string, but further inspection reveals that the ad is layered with a strange metaphor for the strings ability to 'catch food'. Meh.

Activity Score 5403
Art Director at Freelance
Feysless's picture

abit complex to understand at first glance

Activity Score 2630
Art Director |

groovy baby!

bate_palmas's picture

I agree with the comments - it just takes too long to get this

Activity Score 1479
jonny propaganda's picture

Or rather, how to contract:
Amoebiasis, Cyclosporiasis, Cryptosporidiosis, Giardiasis, Microsporidiosis, Schistosomiasis, Guinea Worm Disease, cholangitis, cholecystitis, obstructive jaundice, Tapeworms, cysticercosis, Fasciolopsiasis, Dwarf Tapeworm Infection, Hydatid disease, coenurosis, Ascariasis, Enterobiasis, Botulism, Campylobacteriosis, Cholera, E. coli Infection, M. marinum infection, Dysentery, Legionnaires’ disease, Pontiac fever, Leptospirosis, Salmonellosis, Typhoid fever, Vibrio Illness, SARS, hepatitis A, Polio, or JC or BK virus (progressive multifocal leukoencephalopathy in the brain)

Would have been much better off going with the strength of the floss, "strong enough to pull out the big ones," etc. And don't put that crap in your mouth... i'm gonna go puke now.

jonny propaganda
Activity Score 10
Art Director
kleenex's picture


Activity Score 58791
Web Designer/Developer
mmackinven's picture

Not getting the relevance to catching fish... too far fetched IMO.

Activity Score 1606
Art Director at Freelance |

JustinCarrasquillo's picture

Tasty looking fish... NOT!
Cool ad though

Activity Score 563
Photographer at Los Angeles, CA |

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