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Fish

Campaign
Agency Network: 
Published/Aired: 
February 2009
Colgate:  Fish

Description

Print advertisement created by Y&R, Panama for Colgate, within the category: Health.

Caption

Don't mask it. Eliminate it.

Advertising Agency: Cerebro Y&R, Panama
Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk
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everartz's picture

"Cerebro Y&R, Panama" is doing really good !!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Nice insight.
Like the straight foward art direction. Same backgrounds.
Same positions. Great.

Guest
Guest's picture

Where on earth is Panama?

Guest
Guest's picture

(Central America)

Guest
Conceptual-eyes's picture

All a bit Leurzers. Idea is not bad. But how many ads look like this? 3 x portrait with packshot and line in bottom right hand corner.

Ideas are the main thing. But once you have one - give it a fresh execution. A great ad shouldn't look like an ad. The logic being, if something looks like an ad at first glance then it will send out the message 'I'm trying to sell you something.' Why not mess around with the layout, make it beautiful and disarm your audience.

Ultimately you'll end up with more original, more effective work.

Conceptual-eyes
Activity Score 1475
Copywriter
tak's picture

good.

tak
Activity Score 23
Administrative
Guest's picture

Its funny.. casting is wacky

Guest
Guest's picture

somethying reallly sensible, simple, smart but

smells like shit......................

Guest
soya's picture

Fun!!!

soya
Activity Score 12
Guest's picture

ugly photoshop, good concept.

Guest
maashookshee's picture

idea is great and smart .. the photography is boring and sad this guy looks like he has come from the 80's by time machine for the ad and he is going back.,,

i do agree with the gentleman comment on top make every thing new when you get the idea .

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

LOL

Guest
ADcoke's picture
ADcoke
Activity Score 160
buscando trabajo
_yan_'s picture

Somehow I like it.

_yan_
Activity Score 162
kurtberengeiger's picture

I think that all the models in these adverts look weird.

kurtberengeiger
Activity Score 7326
Copywriter
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