Agency Network: 
March 2010
Colgate:  Boss
Colgate Print Ad -  Boss

Also From This Campaign 2


Print advertisement created by Y&R, United Arab Emirates for Colgate, within the category: Health.


Can I have a raise?

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Illustrator: Céline Artigau
Senior Account Director: Nadine Ghossoub
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funky_frogii's picture

i likey..

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

tirthomitro's picture

me same!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture

It took me some time to figure out what was really going on in these ads... apparently, your breath gets so (max) fresh with these strips, it hits people right in the face! lol i hope my interpretation is correct.. funny, but not immediately obvious..

Activity Score 13557
vrginie's picture

I didn't understand this... I think that the guy has such a bad breath (the font is green) that his boss is disgusted (look at his face), and that's why he's standing so far away. Therefore, the guy won't have his raise, while he might have had it if he used colgate.
But I might be wrong...

Activity Score 154
atb2005's picture


your interpretation makes more sense than mine! i think you are right! i agree... these ads could be a little confusing at first.

Activity Score 13557
daniel_glezmilan's picture

C´mon this is beautiful. Simple as water. Ja.

Activity Score 284
Copywriter at |

Direstion's picture

even using Colgate doesn't help...

Activity Score 115
Planner at PZL advertising agency
Adaddicted's picture

null and void..........i mean the question ; )

Activity Score 3435
Art Director |


Ahmed Bahaa's picture

i like the art direction so much, it's very nice, not so easy to get, but it nice
good job

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa

raulbanderas's picture

i like it

Activity Score 357
Dzsoi's picture

Very nice idea. It visualizes how intrusive bad breath is.

Activity Score 8611
bi_sign's picture

555 love it

Activity Score 262
Art Director
rolling.stone's picture

good illustration

although most of the time breath freshening toothpaste come with more or less same idea

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

imagineit's picture

I got lost with these- not my cup of tea!

Activity Score 550
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