We show how ridiculous adults can be when they try too hard to look young.
While growing old is inevitable, now there’s something that can and should stay always young: our smile. This is why Colgate Max White encourages us to keep a young smile, but only that.
Print advertisement created by Red Fuse, France for Colgate, within the category: Health.
Creative Chairman: Shen Guan Tan
Executive Creative Director: Manir Fadel
Head of Art: Vitor Menezes
Art Director: Marta Tomás
Copywriter: David Dominguez
Illustrator/Lettering: Marta Tomás
Photographer: Ale Burset
Art Digital: Diego Speroni
Account Director: Peter Harrison
Producer: Candice Gee
Media: Alexandra Kypreou, Dagmara Stolc
Production House: F16 PRODUCCIONES
Producer Executive: Marcela Moracci
Print production: RAY Productions