Cocaine

Campaign
Agency Network: 
Published/Aired: 
April 2011
Coimbra:  Cocaine

Description

Print advertisement created by dim&canzian, Brazil for Coimbra, within the category: Industrial, Agriculture.

Caption

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata
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Boxey's picture

Nice way to tap into a powerful truth.

Boxey
Activity Score 8875
Melaleuca In-House
dadada's picture

Very nice idea but used in a very bad way (the door closer mustn't be a tool to hide bad actions).

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Lazarus's picture

Sure.

Lazarus
Activity Score 1537
Creative Director
atb2005's picture

This campaign might have worked if the slit was a bit wider. It doesn't become immediately obvious what everyone's doing, at least not in the "thief" ad and to some extent in the "cross dresser" ad. Also, in this particular example the unintentional message, I guess, is get a door closer so that your door shuts and you can snort coke all day long, without being disturbed.. Wtf?

atb2005
Activity Score 13547
luispiter's picture

me gusta la idea, pero el diseño no es nuevo, hubo una pieza que gano cannes para una hilo dental

luispiter
Activity Score 2756
comunication
jackmancer2017's picture
jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Floristo's picture

Recurso gráfico muuuuuuuy utilizado. De todas maneras la idea es buena.

Floristo
Activity Score 47
Copywriter
ace85le's picture

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

ace85le
Activity Score 3935
Marketing Manager |

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