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April 2010
COI:  Tosser
COI Print Ad -  Tosser

Also From This Campaign 3


Creative Director:s Rj Warren, Paul Hancock

Print advertisement created by DLKW, United Kingdom for COI, within the category: Public Interest, NGO.


He didn't have any so he didn't get any.
Want respect? Use a condom.

Advertising Agency: DLKW, UK
Art Director: Dylan Hewitt
Copywriter: John Comber
Illustrators: Ryca, Jimi Crayon, Teck 1, Alfa
Photographer: Angus Fraser
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Highest Rated

Itsmrme's picture


Activity Score 126
Art Director at Chicago Portfolio School
Adaddicted's picture

haha..haaaaa..... love this campaign!!!

Activity Score 3403
Art Director |


Inesita's picture

I really don't like this campaign. As one of my friends put it: "The series implies that for women, the biggest reason to use a condom is to prevent the negative consequences of unprotected sex. But for men, "not getting any" is the worst-case scenario. It's also interesting that the womens' environments are a lot more sinister than the man's."

Activity Score 63
Marketing Manager
Guest's picture

Very interesting point of view. I´m agree with you

atb2005's picture

I like the campaign. It's just a new approach to communicating the importance of using condoms. In the past, the focus was on the consequences of unprotected sex (getting STD's or unwanted pregnancies); now it's on the risk of losing your peers' respect (that's a sensitive subject for most teenagers). I'm not sure if this campaign would do much to change teens' sexual practices, but at least it's a refreshingly different take on an old subject. ps: When I saw the word "tosser", I could immediately tell this was done in the UK.

Activity Score 13489
mayankbarolia's picture


Activity Score 142
alexander_bickov's picture

Cool campaign

Activity Score 3217
andyStock's picture

Love the whole campaign.

@Inesta - as harsh as it may sound for many teenage boys it is more likely that this campaign will have an effect if the message is: "No condom = no sex" - that is a scary thought for many teenage boys who think about sex 90% of the time. Equally, the message "No condom = teenage pregnancy, people talking about you, etc" is a scary thought for many teenage girls who are obsessed with their image. It doesn't really matter if you don't get or like the message - as long as its target audience of teenagers gets the message then the campaign has done its job.

Activity Score 666
Itsmrme's picture


Activity Score 126
Art Director at Chicago Portfolio School
Mickrock's picture

Everybody's doin' it. Ya might as well play it safe. Good ad. It's got good street-cred.
And it's targeted to the right audience. Young men with hyper-active libidos.

Activity Score 51
Art Director at MegaCorp.
Guest's picture

I love sperm typography!

raulbanderas's picture

really cool art direction

Activity Score 353
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