Advertisement

Tosser

Campaign
Agency Network: 
Published/Aired: 
April 2010
COI:  Tosser
COI Print Ad -  Tosser

Also From This Campaign 3

Description

Creative Director:s Rj Warren, Paul Hancock

Print advertisement created by DLKW, United Kingdom for COI, within the category: Public Interest, NGO.

Caption

He didn't have any so he didn't get any.
Want respect? Use a condom.

Advertising Agency: DLKW, UK
Art Director: Dylan Hewitt
Copywriter: John Comber
Illustrators: Ryca, Jimi Crayon, Teck 1, Alfa
Photographer: Angus Fraser
Log in to post comments

Highest Rated

Itsmrme's picture

Huh?

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
Adaddicted's picture

haha..haaaaa..... love this campaign!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Inesita's picture

I really don't like this campaign. As one of my friends put it: "The series implies that for women, the biggest reason to use a condom is to prevent the negative consequences of unprotected sex. But for men, "not getting any" is the worst-case scenario. It's also interesting that the womens' environments are a lot more sinister than the man's."

Inesita
Activity Score 65
Marketing Manager
Guest's picture

Very interesting point of view. I´m agree with you

Guest
atb2005's picture

I like the campaign. It's just a new approach to communicating the importance of using condoms. In the past, the focus was on the consequences of unprotected sex (getting STD's or unwanted pregnancies); now it's on the risk of losing your peers' respect (that's a sensitive subject for most teenagers). I'm not sure if this campaign would do much to change teens' sexual practices, but at least it's a refreshingly different take on an old subject. ps: When I saw the word "tosser", I could immediately tell this was done in the UK.

atb2005
Activity Score 13557
mayankbarolia's picture

great!!

mayankbarolia
Activity Score 144
alexander_bickov's picture

Cool campaign

alexander_bickov
Activity Score 3281
andyStock's picture

Love the whole campaign.

@Inesta - as harsh as it may sound for many teenage boys it is more likely that this campaign will have an effect if the message is: "No condom = no sex" - that is a scary thought for many teenage boys who think about sex 90% of the time. Equally, the message "No condom = teenage pregnancy, people talking about you, etc" is a scary thought for many teenage girls who are obsessed with their image. It doesn't really matter if you don't get or like the message - as long as its target audience of teenagers gets the message then the campaign has done its job.

andyStock
Activity Score 666
Itsmrme's picture

Huh?

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
Mickrock's picture

Everybody's doin' it. Ya might as well play it safe. Good ad. It's got good street-cred.
And it's targeted to the right audience. Young men with hyper-active libidos.
 
Kudos.

Mickrock
Activity Score 53
Art Director at MegaCorp.
Guest's picture

I love sperm typography!

Guest
raulbanderas's picture

really cool art direction

raulbanderas
Activity Score 357
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now