House of Cards

Agency Network: 
Published/Aired: 
October 2010
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26
Views
1253
Cohen Handler:  House of Cards
Cohen Handler Print Ad -  House of Cards

Description

Print advertisement created by Blaze, Australia for Cohen Handler, within the category: Professional Services.

Caption

Don't gamble on your next property purchase.
Buying the right property can be daunting. If you¹re looking to buy property in Sydney, CohenHandler can help you make the right choices from the start. As Exclusive Buyers Agents, we cover every aspect of the process from finding the perfect property to negotiating an exceptional price. Before you tackle the property market alone visit www.cohenhandler.com.au or call us on 02 8206 8886 for some expert advice.

Advertising Agency: Blaze Advertising/Muscle Marketing, Sydney, Australia
Creative Director: David Lawson
Art Director: Scott Deakin
Copywriter: Scott Deakin
Photographer: Miguel Navarro
Account Director: Rodney Smith
Account managers: Karen Lee, Stuart Murray
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Highest Rated

ichan's picture

like it. fresh idea.

ichan
Activity Score 78
jackmancer2017's picture

The hedge in front of the house is a bit misleading cause it's about the cards. But it's a good idea! I like it ;-)

jackmancer2017
Guest's picture

i was reading all yours comments man...you dont like anything...
you just says bad thing about all the ads you see.
i saw your works and i can say for sure...very, very ungly stuff, and very bad ideas.
Before says bad things about other work learn how to to good ads, please.

a friend you know

Guest
jasonP's picture

You know, without critiques there won't be any progress.
Nothing can be perfect.
I also red his comments and his every comments are truth.
Don't you think this ad can be improved as well?
If you say something is good enough then you can not go higher than that.

jasonP
Activity Score 222
Raffles Design Institute
Guest's picture

Sorry parkjaesung.jason, I agree with guest. In order to give great feedback you need to know what great work is and after looking at his site, I'm pretty sure he doesn't. It's true that if we all say an ad is perfect than where do you go from there, but we just need to make sure that the critiques we make are actually helping the ad and not hurting it. Considering a lot of the people making comments are juniors or students who haven't been in the "real world" long enough to understanding advertising I'd be tempted to say I think AOTW should shut down the comment section.

Guest
ivan's picture

You don't have to be a good cook to a be great culinary critique. You don't have to be an artist to be a great art critique. Same goes here.

Also, everybody is entitled to their opinion. There is no need to ban anyone. Freedom of speech is something you should value.

Some comments are more valuable and others are less. If you disagree with a statement you're free to argue with it. This discussions is something we can all benefit from and it's what will help students better understand what the industry is all about.

Ad hominem attacks have little or no value.

ivan
Creative Director at Ads of the World
Guest's picture

True, good point Ivan. I just get frustrated when I see ad bashing followed up by the comment "That's what it's like in the real world". I've been doing this for about 10 years and I've never dealt with a CD or ACD that has been like that. Most bosses are true professionals and know if they treat employees like that, they would lose good talent.

Guest
ivan's picture

Yes, students have no idea.... :)

ivan
Creative Director at Ads of the World
byzade's picture

i like picture

byzade
Activity Score 123
Guest's picture

nice idea

Guest
Guest's picture

Rip off of L§eo burnett London ad for shelter...lurzersarchive front cover vol 2-2009..........

Guest
Phil Lestino's picture

Seen the cover of luzers archive 2-2009? Do Blaze have a subscription????

Phil Lestino
Activity Score 1654
Phil Lestino's picture

Leo Burnett London did this for Shelter

Phil Lestino
Activity Score 1654
Guest's picture

Great @@! really it's amazing idea. good job. so cool

Guest
Guest's picture

who gambles on a house of cards game? who uses cliches of gambling?

Guest
ElCaza89's picture

this is niche, maybe the traditional house that everyone makes with cards would have been better, but anyways....it works

ElCaza89
Activity Score 337
ElCaza89's picture

*i meant nice

ElCaza89
Activity Score 337
AnonymousDave's picture

I also like it Jaap, but I don't find the hedge to be misleading, I find it to be very leading. I also like the sky because it is sky-like. And because I've played with cards and recognize that this ad is saying, "Watch out for paper cuts, cards are sharp, silly!" even though it doesn't say that.

AnonymousDave
Activity Score 18
thatcliffguy's picture

Could have kept the concept of gambling, in regards to property purchasing, going by using more than just cards for the house.

There are better aspects to 'gambling' (chips, dice etc.) than cards and more aspects to property (like the hedges) than the physical house.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

Guest's picture

Ey Joelapompe! New footage for zé blog.

Guest
Guest's picture

great idea

Guest
Mottu's picture

Very Nice.

Mottu
Activity Score 37
Graphic Designer at Designer |

mottu

Guest's picture

The hedge could have been less dominant. Idea is good

Guest
Roger Keynes's picture

Cliche-ville, sorry.

And the problem starts with the company names.

File under 'Sugar Cube Houses' from a few weeks ago, Ivan! ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

hey, jackmencer, is this not as literately as possible? bleah! often the comments here have a childish taste...

Guest
jasonP's picture

I thought, this one is promoting anti-gambling.
But I realize that this concept can work on property agency.
Nicely done.

jasonP
Activity Score 222
Raffles Design Institute
ichan's picture

like it. fresh idea.

ichan
Activity Score 78
Billoughsby's picture

Wafflehouse! IHOP! Longhorn Steak House! Bring on the taters, the bread, the meat! Green skies, more green skies! Blubberblubberblubber

Billoughsby
Activity Score 5140
Art Director |

That's it.

agatur's picture

agreed.great picture

agatur
Activity Score 74

view my blogs : Evden eve nakliyatEv Taşıma *  

XQuantum's picture

The idea is great!

But the house is not perfect... but the idea is working perfectly.

9!

XQuantum
Activity Score 63
Graphic Designer
somebody's picture

It's really bad. And people getting uppity because someone doesn't like their precious ads is pathetic.

somebody
Activity Score 6
Copywriter
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