Chocolate Bar poster campaign, Straw

Campaign
Agency Network: 
Published/Aired: 
December 2011
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Cocoa Metro:  Chocolate Bar poster campaign, Straw

Description

Print advertisement created by Richter7, United States for Cocoa Metro, within the category: Non-Alcoholic Drinks.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
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Roger Keynes's picture

Why not make the 'blocks' the posters. Or Bus Shelters. Or...

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

because that would have nothing to do with anything

simonds08
Activity Score 550
Roger Keynes's picture

because the 'blocks' could be large 'tanks, drinking fountains, hip flasks, drink dispensers' etc promoting drinking chocolate near POS...

the idea doesn't persuade or grab strongly enough as a poster. Outdoor ambient would engage more. Oh... nice suit. ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

I could see a POS display maybe, or even taking over a refrigerator and turning it into a candy bar but I am not sold on the bus stop idea.

simonds08
Activity Score 550
Roger Keynes's picture

Australia has ad panels at each end of our Bus Stop/shelters. In the same shape as that chocolate bar! ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

simonds08's picture

that makes much more sense now

simonds08
Activity Score 550
Hadrons's picture

cool concept.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture

Hmmm...

ishiboy
Activity Score 485
Creative Director at Mumbai, India
Billoughsby's picture

Hurting.

Billoughsby
Activity Score 5140
Art Director |

That's it.

dbor's picture

It is unclear.

dbor
Activity Score 1451
andylefty's picture

I find this campaign pretty clear. Drinking chocolate is basically hot chocolate.

On style and 'class', I like this poster and the previous one the most.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
mitali prasad's picture

ithe ad is for a hot chocoalte product?

mitali prasad
Activity Score 454
General Manager
Roger Keynes's picture

Drinking chocolate, MP :)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

skeMaMen's picture

Pathetic...

skeMaMen
Activity Score 432
Graphic & Prepress designer |

>>> Designed to be signed...

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